• Broadcast
  • Identity
  • Digital
  • Campaigns
  • Print
  • Outdoor
  • Environmental
  • Publication
  • Stationery
  • Packaging
  • Promotional
  • Event Posters
  • Contact

Ricardo Barrera

art director/copywriter

  • Broadcast
  • Identity
  • Digital
  • Campaigns
  • Print
  • Outdoor
  • Environmental
  • Publication
  • Stationery
  • Packaging
  • Promotional
  • Event Posters
  • Contact

Print Campaign

Advertising is about connecting your product or service to an audience in a way they can relate. You have but a few seconds to both grab one's attention and captivate with a single, powerful image and a few words. Here are a few examples of traditional print campaigns. 

2010 BCS National Championship Game program
H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, QUAD Graphics - Photography

CDC HEAR HER Maternal Mortality and Morbidity
MARKETVISION: Susan Evangelista, Luis Garcia - Account Service
CLIENT: Centers for Disease Control and Prevention (CDC)

Anheuser-Busch/Hispanic Scholarship partnership campaign
THE ATKINS AGENCY: Ana-Maria Phillips - Copywriter, Account Management
CLIENT: Anheuser-Busch/Hispanic Scholarship Fund/MLS

H-E-B Spurs Sports Sponsorship CampaignH-E-B: Christopher Walther - art director, copywriter, Maureen O'Donoghue - creative director

H-E-B Spurs Sports & Entertainment Sponsorship
H-E-B: Christopher Walther - Art Director/Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, QUAD Graphics - Photography

H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor
H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising

H-E-B Spurs Sports & Entertainment Tim Duncan Retirement
H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Eduardo Juarez - Creative, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, QUAD Graphics - Photography

GO RIO San Antonio River Cruises
MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Yvonne Bonnie Garcia/Tanya Alvarez - Account Director, Al Rendon - Photography

GO RIO San Antonio River Cruises
MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Yvonne Bonnie Garcia/Tanya Alvarez - Account Director, Al Rendon - Photography

NATURESWEET
MARKETVISION:
Ricardo Barrera - Art Director/Copywriter, Yvonne Bonnie Garcia - Account Director

Tim Smith’s Climax Moonshine
ArchPoint Group: Ricardo Barrera - Art Director/Copywriter, Mark Broderick - Creative Director, Lindsay Dreher LeBlanc - Copywriter
CLIENT: Tim Smith’s Climax Moonshine

SOAP Shoes GO!
THE ATKINS AGENCY: Terri Angelico - Account Manager, Tom Norman - Creative Director
CLIENT: SOAP Shoes

SOAP Shoes GO!
THE ATKINS AGENCY: Terri Angelico - Account Manager, Tom Norman - Creative Director

H-E-B Spurs SCORE Magazine 'We Were There' branding campaign
H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Getty Images - Photography

H-E-B Spurs SCORE Magazine 'We Were There' branding campaign
H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Getty Images - Photography

H-E-B Spurs SCORE Magazine 'We Were There' branding campaign
H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Getty Images - Photography

H-E-B UTSA Inaugural Football Season Program AdH-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director

H-E-B UTSA Inaugural Football Season program
H-E-B:
Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Getty Images - Photography

H-E-B UTSA Second Football Season Program AdH-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director

H-E-B UTSA Second Football Season program
H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising

GO RIO San Antonio River Cruises Holiday
MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Alexis Baldwin-Scarliff - Account Service, Al Rendon - Photography

GO RIO San Antonio River Cruises
MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Alexis Baldwin-Scarliff - Account Director, Al Rendon - Photography

H-E-B Original Corn Chips
H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Getty Images - Photography

Anheuser-Busch / Hispanic Scholarship Partnership CampaignTHE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - copywriters, Anheuser-Busch/Hispanic Scholarship Fund - Client

Anheuser-Busch/Hispanic Scholarship partnership
THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - Copywriters, Ana-Maria Phillips - Account Director

Anheuser-Busch / Hispanic Scholarship Partnership CampaignTHE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - copywriters, Anheuser-Busch/Hispanic Scholarship Fund - Client

Anheuser-Busch/Hispanic Scholarship partnership
THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - Copywriters, Ana-Maria Phillips - Account Director

H-E-B Collegiate Sponsorship Campaign AdsH-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director

H-E-B Collegiate Sponsorships
H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising

H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor
H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising

H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor
H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising