Campaigns

There is nothing better than coming up with that BIG IDEA and enjoying that moment where it all finally comes together. Here are some examples of seasonal campaigns, selling events, promotional signage, point of sale materials, in-store executions, corporate sponsorships and sports partnerships both in-store and out of home.

GO RIO San Antonio River Cruises
MARKETVISION: Ricardo Barrera - Copywriter, Alexis Baldwin-Scarliff/Yvonne ‘Bonnie’ Garcia - Account Management, Al Rendon - Photography
CLIENT: GO RIO San Antonio River Cruises

Proposed The DoSeum alternative naming and branding
H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising

2016 H-E-B Proposed Back To School Campaign with Brec BassingerH-E-B: Bonny Osterhage - copywriter, Maureen O'Donoghue - creative director — 2016 H-E-B Proposed Back To School Campaign with Brec Bassinger
H-E-B: Bonny Osterhage - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising

H-E-B 110th Celebration Print CampaignH-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director — H-E-B 110th Celebration campaign
H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Christine Mahr - Account Director, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising

Corona Extra Holiday 'Let It Sun, Let It Sun, Let It Sun' Promotional ItemsCREATIVE LINK: Heather Rosenquist - copywriter, Mark Broderick - creative director, The Richards Group - Photography, The Gambrinus Company - Client — Corona Extra - 'Let It Sun, Let It Sun, Let It Sun' promotional items
CREATIVE LINK: Heather Rosenquist - Copywriter, Scott Iden - Production, Mark Broderick - Creative Director, The Richards Group - Photography
CLIENT: The Gambrinus Company/Corona Extra
• GOLD AAF ADDY WINNER •

Corona Extra Football 'Beach Chair Quarterback' Promotional ItemsCREATIVE LINK: Heather Rosenquist, Ricardo Barrera - copywriters, Mark Broderick - creative director, Kemp Davis - Photographer, The Gambrinus Company - Client — Corona Extra - 'Beach Chair Quarterback' promotional items
CREATIVE LINK: Heather Rosenquist, Ricardo Barrera - Copywriters, Scott Iden, Production, Mark Broderick - Creative Director, Kemp Davis - Photography
CLIENT: The Gambrinus Company/Corona Extra
• GOLD AAF ADDY WINNER •

Corona Extra Football 'Touchdown Tiki' Promotional ItemsCREATIVE LINK: Ricardo Barrera, Donna Santos - copywriter, Mark Broderick - creative director, The Gambrinus Company - Client — Corona Extra Football 'Touchdown Tiki' promotional items
CREATIVE LINK: Ricardo Barrera, Donna Santos - Copywriters, Scott Iden - Production, Mark Broderick - Creative Director
CLIENT: The Gambrinus Company/Corona Extra

H-E-B Official Tailgate Headquarters with Houston Texas and JJ WattH-E-B: Christopher Walther - copywriter, Maureen O'Donoghue - creative director, RJ Hinkle – Photographer — H-E-B Official Tailgate Headquarters with Houston Texas and JJ Watt
H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, RJ Hinkle - Photography

H-E-B Official Tailgate Headquarters Collegiate Sports Sponsorships — H-E-B Official Tailgate Headquarters collegiate sports sponsorships

In-store execution for 'H-E-B Slam Duncan O's'
H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Package Design - H-E-B Own Brand, Photography - Getty Images

H-E-B CarneSazo In-Store execution with Saül 'Canelo' ÁlvarezH-E-B: Martha Martinez - copywriter, Maureen O'Donoghue - creative director, Photography - Matt Urhy — H-E-B CarneSazo In-Store execution with Saúl 'Canelo' Álvarez
H-E-B: Martha Martinez - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Matt Urhy - Photography

2014 FIFA World Cup promotional In-Store signage with Fernando FioreH-E-B: Martha Martinez - copywriter, Maureen O'Donoghue - creative director, Photography - Shooters Films — 2014 FIFA World Cup promotional in-store signage with Fernando Fiore
H-E-B: Martha Martinez - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Shooters Films - Photography/Videography

Spurs NBA Finals Championship sponsorship campaignH-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director, Quad Graphics  - Photography — Spurs NBA Finals Championship sponsorship campaign
H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Quad Graphics - Photography

Hyatt Hill Country Resort And Spa in San Antonio Branding CampaignTHE ATKINS AGENCY: Christopher Walther - copywriter, Tom Norman - creative director, Hyatt Hill Country - Client — Hyatt Regency Hill Country® Resort And Spa campaign
THE ATKINS AGENCY: Christopher Walther - Copywriter, Tom Norman - Creative Director, Chuck Leifeste - Account Director
CLIENT: Hyatt Regency Hill Country

2016 'H-E-B Burger Bash' two week corporate selling eventH-E-B: Christopher Walther - copywriter, Maureen O'Donoghue - creative director,  Photography - Heidi Payton, Quad Graphics — 2016 'H-E-B Burger Bash' two-week Summer selling event
H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Heidi Payton - Production, Quad Graphics - Photography

2017 'H-E-B Blockbuster Burger' proposed two week corporate selling eventH-E-B: Bonny Osterhage, Ricardo Barrera- copywriters, Maureen O'Donoghue - creative director, Photography - Heidi Payton, Quad Graphics — 2017 'H-E-B Blockbuster Burger' two-week Summer selling event
H-E-B: Bonny Osterhage, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising, Heidi Payton - Production, Quad Graphics - Photography

Pre-K-4-SA Change in 1 Generation conference
CREATIVE NOGGIN: Ricardo Barrera - Copywriter, Trish Rawls - Creative Director, Kim Hubbeling - Production
CLIENT: Pre-K-4-SA

USAA Educational Foundation materials for Service members
MARKETVISION: Ricardo Barrera - Art Director, Alexis Baldwin-Scarliff/Lauren Patton-Castillo - Account Service, The Defense Visual Information Distribution Service (DIVDS) - Photography

Hispanic Scholarship Fund Annual ReportCREATIVE LINK: Hispanic Scholarship Fund - copywriter, Mark Broderick - creative director, Hispanic Scholarship Fund - Client — Hispanic Scholarship Fund Annual Report
CREATIVE LINK: Hispanic Scholarship Fund - Copy, Scott Iden - Production, Mark Broderick - Creative Director
CLIENT: Hispanic Scholarship Fund/H-E-B, Getty Images - Photography
• GOLD AAF ADDY WINNER •

Communities In Schools San Antonio rebrand campaign
COMMUNITIES IN SCHOOLS SAN ANTONIO: Felisha Sanchez - Copywriter, In-house Photography

KSAT 12 'H-E-B Backyard Kitchen' outdoor cooking segmentH-E-B: Lena Delgado - copywriter & producer, Videography - KSAT-12 — KSAT-12 'H-E-B Backyard Kitchen' outdoor cooking segment
H-E-B: Lena Delgado - Copywriter/Producer, Cory Basso - Group VP Marketing & Advertising, KSAT-12 - Videography

'In The Kitchen with H-E-B' digital and on-line cooking segmentH-E-B: Sarah Nelson, Paul Alanis, Kiki Lindholm - art direction, producer, Videography - Quarter Moon Production — 'In The Kitchen with H-E-B' digital cooking segment
H-E-B/The Wood Agency: Sarah Nelson, Paul Alanis, Kiki Lindholm - Art Direction, Quarter Moon Production - Videography

H-E-B App and Website Launch CampaignH-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director — H-E-B App and Website launch campaign
H-E-B: Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing & Advertising