• Broadcast
  • Identity
  • Digital
  • Campaigns
  • Print
  • Outdoor
  • Environmental
  • Publication
  • Stationery
  • Packaging
  • Promotional
  • Event Posters
  • Contact

Ricardo Barrera

art director/copywriter

  • Broadcast
  • Identity
  • Digital
  • Campaigns
  • Print
  • Outdoor
  • Environmental
  • Publication
  • Stationery
  • Packaging
  • Promotional
  • Event Posters
  • Contact

H-E-B Spurs - Fluent

The H-E-B Spurs commercials have become instant classics for Spurs fans who anticipate their arrival every season opener. This commercial was originally meant to be just a Spanish broadcast spot, but the Spurs players timing and humor transcended language. This became the very first bilingual commercial in H-E-B's broadcast history that aired in both English and Spanish networks. It has gone on to become the most highly viewed H-E-B Spurs commercial ever on H-E-B's Facebook page and YouTube.

Ricardo Barrera, Martha Martinez - Copywriters
Judi Delgado Hooks - Account Service
Maureen O'Donoghue - Creative Director
Cory Basso - Group VP Marketing & Advertising
Bryce Richardson, Paperlyte - Director
Mary Ellen Rose - Food Stylist
Sugar Films - Production