The Richards Group in Dallas, Texas had the idea of using Jennette McCurdy of 'iCarly and Sam & Cat' as the spokesperson for The Back To School campaign. We had the idea of bringing in a Spanish-speaking Tutor as a way to facilitate the conversation in the commercial as Jennette did not speak Spanish.

Monica Nadela, Christopher Walther - Copywriters
Eddie Rodriguez - Account Service
Maureen O'Donoghue - Creative Director
Cory Basso - Group VP Marketing & Advertising
The Richards Group, Sugar Films - Director