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  <url>
    <loc>https://www.ricardobarrera.net/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-06-22</lastmod>
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      <image:title>Broadcast - H-E-B Futbolizate</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490327968668-L1BGPD3FXF1IAYNMM8CV/2012+Holiday+Comadre.jpg</image:loc>
      <image:title>Broadcast - H-E-B Holiday: Comadre In North Pole Commercial</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490329777953-XFU0YU5JYUWKFO9WIVDF/2010+Super+Bowl.jpg</image:loc>
      <image:title>Broadcast - H-E-B Super Bowl</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490333718403-CW93U4DVUL75GQPK1878/2014+CarneSazo-First+Tooth.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - First Tooth</image:title>
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      <image:title>Broadcast - H-E-B CarneSazo: New Car</image:title>
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      <image:title>Broadcast - H-E-B CarneSazo - Novela</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490411135676-ZVW41OBMMFLR6G7I8LD1/2013+CarneSazo+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B - CarneSazo</image:title>
      <image:caption>This the campaign that started it all. H-E-B sought to connect with it's customers in the Border region of Texas and increase its share of the weekend grilling trip to the Market section. 'CarenSazo' is a made-up word created to mean 'a large carne asada' that includes firing up the grill, lively music, friends and family and of course, assorted meats from H-E-B.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490410260014-2BH1UGY9LKGALWN2HO6U/2017+In+The+Kitchen.jpg</image:loc>
      <image:title>Broadcast - In The Kitchen With H-E-B</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490478853895-WIYIM00HFPGXFOHWZGFB/2013+CarneSazo.jpg</image:loc>
      <image:title>Broadcast - HEB - Grill Full of Surprises</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490497329038-SYVR1UOXN0HGE7HUZDWM/2016+Back+To+School+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B Back To School - Mamá Rockera</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490331188729-QSE0ITAULT1VMJXH1KQB/2012+Back+To+School+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B Cafeteria - Back to School</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498144071-VEKTJ0J9N6MNAJS71CWH/2015+CarneSazo+Con+Canelo.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo Con Canelo</image:title>
      <image:caption>H-E-B CarneSazo has been the most successful program for the H-E-B Market department for the Border region of Texas. For any occasion, big or small, there is a CarneSazo. This campaign sought to leverage the extreme popularity of Santos Saúl Álvarez Barragán, commonly known by his nickname "Canelo" Álvarez, who is a widely popular, Mexican professional boxer.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498249435-INVDA0CBHYIFLA0T1B2W/2015+CarneSazo+Coach.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Coach</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498342345-C3Y1U12QRTPZFUB6UP4U/2015+CarneSazo+Empatados.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Empatados</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498541306-3USMGXCM5ORO4E0PM3UB/2012+Back+To+School.jpg</image:loc>
      <image:title>Broadcast - H-E-B Back To School - Locker</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498750592-0LUZTVR4NEOF0UMFAC10/2015+CarneSazo+Deportes.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Sports</image:title>
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      <image:title>Broadcast - H-E-B CarneSazo - Celebration</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498906115-7PMLTW9Y1KU9GF5Y3IWF/2015+CarneSazo+Cowboys.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Cowboys</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490499146192-55N83DUXZ98OZM41EO6P/2015+CarneSazo+Spelling+Bee+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Spelling Bee</image:title>
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    <image:image>
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      <image:title>Broadcast - https://vimeo.com/210091800</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490588453399-L79S4CHPM8PU3EOFD4QN/2014+CarneSazo-Engagement.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Engagement</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490411845649-K2KREWX5HH3J1HJRH1O3/2015+Backyard+Ktchen.jpg</image:loc>
      <image:title>Broadcast - H-E-B Backyard Kitchen</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490330676893-H4QNB73C7K0MM4NH0XJE/2016+Mariscada.jpg</image:loc>
      <image:title>Broadcast - H-E-B Mariscada</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493235216963-LVCU2U57UVQ91RU52RPU/2008+Holiday.jpg</image:loc>
      <image:title>Broadcast - H-E-B Holiday - Turkettes</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493235408912-9JK35OKOXFFOACN08LNO/2008+Holiday+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B Holiday - Santa</image:title>
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    <image:image>
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      <image:title>Broadcast - H-E-B Holiday - Christmas</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493235790553-CQJJ0WPCIELQX97TTN3P/2011+Holiday+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B Holiday - Partners (Spanish)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493237069801-KQAYXM9CJC2RTEO4UJ16/image-asset.jpeg</image:loc>
      <image:title>Broadcast - H-E-B Holiday - Partners</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490497185448-IZYMK472T8BZI3RTNP4R/2016+Back+To+School.jpg</image:loc>
      <image:title>Broadcast - H-E-B Back To School - Niños Rockeros</image:title>
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    <image:image>
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      <image:title>Broadcast - H-E-B En La Parrilla Con Manu</image:title>
      <image:caption>The H-E-B Hispanic had been asking for years to have a commercial with the Spurs shooting guard Manu Ginóbili. The Spanish speaking Mexican population considers him one of their own.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1537329909897-MBOWW8ATHXCNHF1BM7GF/2011+Back+To+School.jpg</image:loc>
      <image:title>Broadcast - H-E-B Tutor-Back To School</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1537330617869-JA1J3C5J99PH0CMJB4C9/2015+Back+To+School.jpg</image:loc>
      <image:title>Broadcast - H-E-B 'Sumar' Back To School</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1537330920271-AZ51IRAK5CA5WLRT8JDU/2015+Back+To+School+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B 'Autobus' Back To School</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1549329289943-E7BLZ1T3TF4WHVBQND85/Screen+Shot+2019-02-04+at+7.11.38+PM.png</image:loc>
      <image:title>Broadcast - ZHEB6201000H_2016Spurs_FluentGM_HD_CC_30</image:title>
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    <image:image>
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      <image:title>Broadcast - H-E-B - COVID 19 - Mask Up Texas</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1637474602515-3V13UW1ITX5FF0310DJ6/image-asset.png</image:loc>
      <image:title>Broadcast - GO RIO San Antonio River Cruises</image:title>
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    <image:image>
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      <image:title>Broadcast - GO RIO Holiday 2019</image:title>
      <image:caption>GO RIO San Antonio River Cruises - Holiday</image:caption>
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    <image:image>
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      <image:title>Broadcast - HEB Bandera Produce</image:title>
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  </url>
  <url>
    <loc>https://www.ricardobarrera.net/logos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-04-23</lastmod>
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      <image:caption>Spurs Silver &amp; Black Give Back 25th Anniversary</image:caption>
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      <image:caption>Karla Fernandez Marketing</image:caption>
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      <image:caption>H-E-B Ultimate Big Bowl Bash</image:caption>
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      <image:caption>Catholic Television of San Antonio</image:caption>
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      <image:caption>Alive Design green home architecture</image:caption>
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      <image:caption>Table 57 Restaurant in Houston</image:caption>
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      <image:caption>Anheuser-Busch / Hispanic Scholarship Fund 20th Anniversary</image:caption>
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      <image:caption>Alliance Française de San Antonio</image:caption>
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      <image:caption>World Cup Futbolizate Con H-E-B</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490335941168-C4HL4OZUZB368B865FR1/Blockbuster.jpg</image:loc>
      <image:title>Logos</image:title>
      <image:caption>H-E-B Blockbuster Burger Event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490335943482-S8B1878QDNYNTB97ZXZ3/Broadway+Cleaners.jpg</image:loc>
      <image:title>Logos</image:title>
      <image:caption>Broadway Cleaners Dry Cleaning/Laundry</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398679510-2L3UAH4X6DKH3ONFHYHW/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B UTSA Second Football Season program H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398320137-QKG2L531X57VI6LD3QV2/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>2010 BCS National Championship Game program H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, QUAD Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/89a85b38-d421-4df9-a33b-017937425b00/Ad+Layouts+8.5x11+CDC.png</image:loc>
      <image:title>Print</image:title>
      <image:caption>CDC HEAR HER Maternal Mortality and Morbidity MARKETVISION: Susan Evangelista, Luis Garcia - Account Service CLIENT: Centers for Disease Control and Prevention (CDC)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ccc8db70-602a-41f7-88f1-bc27c427feb8/Anheuser+Busch%3AMLS.png</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch/Hispanic Scholarship partnership campaign THE ATKINS AGENCY: Ana-Maria Phillips - Copywriter, Account Management CLIENT: Anheuser-Busch/Hispanic Scholarship Fund/MLS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/594cf85a-c58a-431b-8dcf-1792c08371f8/Ad+Layouts+8.5x11+GO+RIO2.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Alexis Baldwin-Scarliff - Account Director, Al Rendon - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491852954073-E3QCHFEFKBYOIT7KA6R2/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs Sports &amp; Entertainment Tim Duncan Retirement H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Eduardo Juarez - Creative, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, QUAD Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398301772-JVAYU5DYQ57Y62XX166W/Ricardo+Barrera+portfolio16.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' branding campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398232929-5ZU3P72RG39ZCTJHXVU9/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' branding campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628259212-99TLG77N4PV09UGKZWQL/Anheuser+Busch.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch/Hispanic Scholarship partnership THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - Copywriters, Ana-Maria Phillips - Account Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5e28caf7-9bbf-421b-9c5c-4c4b4c4560eb/16-XXXX+Tennis+Ad+Spread.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490469805408-WM22E5FHZROMZFVIGBU0/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Collegiate Sponsorships H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491627768612-D5EO43JQ6ETUK2KDKG0K/Ricardo+Barrera+portfolio+Ad.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>SOAP Shoes GO! THE ATKINS AGENCY: Terri Angelico - Account Manager, Tom Norman - Creative Director CLIENT: SOAP Shoes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491627802988-D0G88Z0ANZYBZGAP9OZG/Soap+2.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>SOAP Shoes GO! THE ATKINS AGENCY: Terri Angelico - Account Manager, Tom Norman - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490814497611-GLWMI71EMBNQJK4EWQGG/Score+Layout.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' branding campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/e742298e-0ea2-4524-85a4-a86e337b62b1/Ad+Layouts+8.5x11+TENNIS.png</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493910195949-IEOYGTWLOHUTVT43PC7G/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Original Corn Chips H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398700354-Q5X1YJV57PRKN8MHP02V/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs Sports &amp; Entertainment Sponsorship H-E-B: Christopher Walther - Art Director/Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, QUAD Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5147906b-3e63-4b67-9fb1-3cbddd127632/Ricardo%2BBarrera+GO+RIO.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Yvonne Bonnie Garcia/Tanya Alvarez - Account Director, Al Rendon - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628293917-UDRW78Z1XWR42L5OZXHX/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch/Hispanic Scholarship partnership THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - Copywriters, Ana-Maria Phillips - Account Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398413544-ABTVFPPB7NTETABOCL2Y/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B UTSA Inaugural Football Season program H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/fdc61421-f4d0-42c8-88b8-0d855b97e6c5/Ad+Layouts+8.5x11+GO+RIO3.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises Holiday MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Alexis Baldwin-Scarliff - Account Service, Al Rendon - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/7b753d48-54e6-43c4-ab4b-f18b81405122/Ricardo%2BBarrera+GO+RIO+3.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Yvonne Bonnie Garcia/Tanya Alvarez - Account Director, Al Rendon - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/9eea62a4-fc5e-4a44-9943-22ee256ca3fd/Ad+Layouts+8.5x11+Climax.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>Tim Smith’s Climax Moonshine ArchPoint Group: Ricardo Barrera - Art Director/Copywriter, Mark Broderick - Creative Director, Lindsay Dreher LeBlanc - Copywriter CLIENT: Tim Smith’s Climax Moonshine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/747f2e3e-3f85-47bf-95f6-dc7c51d95c92/16-XXXX+Tennis+Ad+Spread2.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/de9a41ec-8781-4fbb-992a-6e812ea4a48a/Ad+Layouts+8.5x11+GO+RIO.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>NATURESWEET MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Yvonne Bonnie Garcia - Account Director</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-3-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412467992-VMCX9E0G7FS0PMHY3NWJ/Ricardo+Barrera+poster3.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B Official Tailgate Headquarters collegiate sports sponsorships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412554132-H0NSCB5RPZQKTY5AM67Y/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Spurs NBA Finals Championship sponsorship campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412609389-2PN1J4N6U4MMOH41EHQN/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>KSAT-12 'H-E-B Backyard Kitchen' outdoor cooking segment H-E-B: Lena Delgado - Copywriter/Producer, Cory Basso - Group VP Marketing &amp; Advertising, KSAT-12 - Videography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/d352775d-eb54-4c00-8c2c-e7a9e27b5873/Ricardo+Barrera+Portfolio+USAAEF.png</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation materials for Service members MARKETVISION: Ricardo Barrera - Art Director, Alexis Baldwin-Scarliff/Lauren Patton-Castillo - Account Service, The Defense Visual Information Distribution Service (DIVDS) - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/aa3f2dca-c878-4e9b-b707-a5dc37729c3e/Ricardo+Barrera+CIS.jpg</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>Communities In Schools San Antonio rebrand campaign COMMUNITIES IN SCHOOLS SAN ANTONIO: Felisha Sanchez - Copywriter, In-house Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f1547c7c-7712-46ed-bdfb-cd0d434ccab5/Campaigns19.jpg</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>Proposed The DoSeum alternative naming and branding H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628683144-R7YXFG43J02K9GGZM857/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Corona Extra - 'Beach Chair Quarterback' promotional items CREATIVE LINK: Heather Rosenquist, Ricardo Barrera - Copywriters, Scott Iden, Production, Mark Broderick - Creative Director, Kemp Davis - Photography CLIENT: The Gambrinus Company/Corona Extra • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412441684-QVSUYVK9CFS4NBARALY1/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B Official Tailgate Headquarters with Houston Texas and JJ Watt H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, RJ Hinkle - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412424330-BNL4OAWEZYMFAY1VTOH8/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B App and Website launch campaign H-E-B: Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628755868-XQ9Q4Q5U9E7F9EV6N3G6/Hispanic+Scholarship+Fund.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Hispanic Scholarship Fund Annual Report CREATIVE LINK: Hispanic Scholarship Fund - Copy, Scott Iden - Production, Mark Broderick - Creative Director CLIENT: Hispanic Scholarship Fund/H-E-B, Getty Images - Photography • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412196517-4T6P6JX8NEPT59HKSSLX/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B 110th Celebration campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Christine Mahr - Account Director, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/03ea1e9e-3e92-4f05-883d-c6b97035a28f/Ricardo+Barrera+Portfolio+11.16.216.png</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>Pre-K-4-SA Change in 1 Generation conference CREATIVE NOGGIN: Ricardo Barrera - Copywriter, Trish Rawls - Creative Director, Kim Hubbeling - Production CLIENT: Pre-K-4-SA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490595235018-OUTGFUQBEUXSRVJ8IRBI/Ricardo+Barrera+Corona3.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Corona Extra Football 'Touchdown Tiki' promotional items CREATIVE LINK: Ricardo Barrera, Donna Santos - Copywriters, Scott Iden - Production, Mark Broderick - Creative Director CLIENT: The Gambrinus Company/Corona Extra</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412627548-X3GCJIQJZRI6C5MMM5FW/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>'In The Kitchen with H-E-B' digital cooking segment H-E-B/The Wood Agency: Sarah Nelson, Paul Alanis, Kiki Lindholm - Art Direction, Quarter Moon Production - Videography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412514246-EOE9HUCT9QTZAJVE7NOZ/Ricardo+Barrera+Posters7.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B CarneSazo In-Store execution with Saúl 'Canelo' Álvarez H-E-B: Martha Martinez - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Matt Urhy - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493184364178-23C4O0CKSGFJQKVCIKJL/Hyatt.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Hyatt Regency Hill Country® Resort And Spa campaign THE ATKINS AGENCY: Christopher Walther - Copywriter, Tom Norman - Creative Director, Chuck Leifeste - Account Director CLIENT: Hyatt Regency Hill Country</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412591468-XWQLR6397PKFQ3O9R36B/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>2017 'H-E-B Blockbuster Burger' two-week Summer selling event H-E-B: Bonny Osterhage, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Heidi Payton - Production, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412336636-Z08ZFZB8K9K4GDCPJWLA/Campaigns2.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>2016 H-E-B Proposed Back To School Campaign with Brec Bassinger H-E-B: Bonny Osterhage - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492127523689-10MZ8DCW8S4AN17LB7QN/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>2016 'H-E-B Burger Bash' two-week Summer selling event H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Heidi Payton - Production, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628666017-MGJIEGXI50G2OW061KBP/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Corona Extra - 'Let It Sun, Let It Sun, Let It Sun' promotional items CREATIVE LINK: Heather Rosenquist - Copywriter, Scott Iden - Production, Mark Broderick - Creative Director, The Richards Group - Photography CLIENT: The Gambrinus Company/Corona Extra • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412492038-37AXJPZ45UQA596FVNVX/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>In-store execution for 'H-E-B Slam Duncan O's' H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Package Design - H-E-B Own Brand, Photography - Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ae5b73b6-bde9-4c17-a422-7ca8dd100eaa/Ricardo+Barrera+Portfolio+-+GO+RIO.png</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Ricardo Barrera - Copywriter, Alexis Baldwin-Scarliff/Yvonne ‘Bonnie’ Garcia - Account Management, Al Rendon - Photography CLIENT: GO RIO San Antonio River Cruises</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412538271-8L58P6TN4UWBUCXL9M1N/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>2014 FIFA World Cup promotional in-store signage with Fernando Fiore H-E-B: Martha Martinez - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Shooters Films - Photography/Videography</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/magazine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493702132035-PZ9K5FLQDAM1ENR0Q8IZ/image-asset.jpeg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>2008 SCORE Magazine Tim Duncan Commemorate Issue CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography  • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493266578672-BD30XL3ARD6WAYA1FBL2/Finals.jpg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>2005 NBA Finals Program CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography • SILVER AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490800845337-1DD7XGQRMSPHRM4LAJUK/image-asset.jpeg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>2006-2007 Spurs Game Time Program CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491629210282-ICPJDSKFYDLQNSPQXY79/image-asset.jpeg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>2008 Spurs Playoff Program CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography  • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493702296608-3AZ9E4CUK782ULSOQHFT/Score+Cover.jpg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>Spurs Sports &amp; Entertainment SCORE Magazine CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493702237378-M1DP2ZMAM6J8CVGNDNXM/Score+Inside2.jpg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>Spurs Sports &amp; Entertainment SCORE Magazine CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Karl Hebert - Art Direction, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493702358783-KYCMCC79F0ZM1CF0OA21/Score+Layout-Saying2.jpg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>Spurs Sports &amp; Entertainment SCORE Magazine CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/everything-else</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490595098699-715YPFZ10NNKJWIO90CT/image-asset.jpeg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>Corona Extra promotional t-shirts CREATIVE LINK: Ricardo Barrera - Copywriter, Cassie Williams - Account Service, Mark Broderick - Creative Director CLIENT: The Gambrinus Company/Corona Extra • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490505553733-WL3V1EZFHLDTHFQR6BZZ/Campaigns21.jpg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>2016 H-E-B Fiesta Medal H-E-B: Lena Delgado - Account Director, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491630181929-V9ROQN0XZ80B0BE0Q2ZV/Ricardo+Barrera+Portfolio3.jpg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>H-E-B Halloween campaign illustrations CREATIVE LINK: Christopher Walther - Copywriter, Cassie Williams - Account Service, Mark Broderick - Creative Director CLIENT: H-E-B • SILVER AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/b476ca97-7e74-4bc0-bf89-0e817e614cdd/Ricardo+Barrera+Portfolio+11.16.216.png</image:loc>
      <image:title>Promotional - Make it stand out</image:title>
      <image:caption>Pre-K-4-SA Change in 1 Generation conference CREATIVE NOGGIN: Ricardo Barrera - Copywriter, Trish Rawls - Creative Director CLIENT: Pre-K-4-SA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491630153325-RJEI6ORG645ZBAZH139F/Campaigns17.jpg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>Valero Go!Kids Challenge campaign CREATIVE LINK: Ricardo Barrera - Illustrator, Heather Rosenquist - Copywriter, Cassie Williams - Account Service, Mark Broderick - Creative Director, CLIENT: San Antonio Sports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490843541446-MLZMPCTXWYX3CY6NWE2L/image-asset.jpeg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>Spurs Playoff t-shirts, AT&amp;T Game Day H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403014548-AHC89HXP5LP0191DRNCD/Ricardo+Barrera+poster.jpg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2016 H-E-B Pharmacy Conference H-E-B: Bonny Osterhage, Ricardo Barrera - Copywriters, Eduardo Juarez - Art Director,  Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Jon Neuschwander, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403081613-D9T25M87ZDXROWW61UCV/Ricardo+Barrera+Posters7.jpg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2009 H-E-B Pharmacy Conference H-E-B: Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Greg Stack/Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403034341-1AO8B44UMQTS5DP0NUBC/image-asset.jpeg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2012 H-E-B Pharmacy Conference H-E-B: Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Greg Stack/Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403053245-SJXS2LZ8A8LJEUKG6DRX/image-asset.jpeg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2011 H-E-B Pharmacy Conference H-E-B: Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Greg Stack/Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403328238-ZDRPSAHPG6YSN9X1B447/image-asset.jpeg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2013 H-E-B Pharmacy Conference H-E-B: Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Jon Neuschwander/Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490665389095-MBCK33ORNYG5TV75B661/image-asset.jpeg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2015 H-E-B Pharmacy Conference H-E-B: Bonny Osterhage - Copywriter, Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Jon Neuschwander, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403069647-NLV7YI21B1SP2W1V39UF/Ricardo+Barrera+poster3.jpg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2013 H-E-B Pharmacy Conference H-E-B: Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Jon Neuschwander/Quad Graphics - Photography</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-03-25</lastmod>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/packaging-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/12e9fcf8-6521-4d0e-b374-3575e9c5b7d9/Clean+Planet+Chicken.jpg</image:loc>
      <image:title>Packaging - Make it stand out</image:title>
      <image:caption>Proposed Clean Planet Frozen Chicken Packaging ArchPoint Consulting: Ricardo Barrera - Art Direction, Mark Broderick - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490468294202-QFNKA45K5NG2HVXWS85J/Ricardo+Barrera+poster.jpg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>H-E-B That's Salsa 'Bout Texas Alternate Designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2fd1f59b-ff59-4478-82e9-b5c64879a979/HEB+Salsa+%27Bout+Texas.jpg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>H-E-B That's Salsa 'Bout Texas H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Tony Abilez, Dennis Ochoa - Art Direction, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490468458341-AKKJ4XUJYQQGPNZHRQP6/Ricardo+Barrera+poster3.jpg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>Proposed H-E-B Swoon Ice Cream Packaging H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490468385521-X6VQZWJ9EOOW89R81446/image-asset.jpeg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>Proposed H-E-B Cafe Olé New Packaging H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490469169804-QS3YJIFY1C0ZVYE0RUDC/Campaigns22.jpg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>H-E-B Own Brand '¡HIJOLE!' Salty Snacks H-E-B: Ricardo Barrera - Copywriter</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/environmental</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413418929-A4RYAWSP0FB2STTCG53P/image-asset.jpeg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>H-E-B Fan Zone branding at the AT&amp;T Center H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: AT&amp;T Center/San Antonio Sports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413391465-DVWSM6FBTH0KAJWBY733/Campaigns2.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>KSAT-12 'H-E-B Backyard Kitchen' outdoor cooking segment H-E-B: Lena Delgado - Copywriter/Producer, Cory Basso - Group VP Marketing &amp; Advertising, KSAT-12 - Videography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413443048-55A8CO2U6XZP8ZIDZIWF/image-asset.jpeg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>H-E-B SAFC Suite and Toyota Field environmental branding H-E-B: Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, H-E-B Print Plant - Printing/Installation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413470421-W6OPG8FZN8CEUOZKVRBH/Campaigns19.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Proposed The DoSeum alternative naming and branding H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413529821-O7J0ER3QYJC8LCN8M5AI/Campaigns24.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>San Antonio Stock Show &amp; Rodeo H-E-B elevator design H-E-B: Ricardo Barrera - Copywriter, David J. Sanchez - Production, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413553110-A9FG1S5O7TAZS5GP3K7M/Campaigns17.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Valero Go!Kids Challenge campaign CREATIVE LINK: Heather Rosenquist - Copywriter, Mark Broderick - Creative Director CLIENT: San Antonio Sports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413490607-CEKM0UCI84Y3KY9CGPFN/image-asset.jpeg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Proposed The DoSeum alternative naming and branding H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413361087-HFITO3FFOO68O598C8PY/Campaigns15.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Table 57 Logo and Proposed Restaurant Design H-E-B: Dennis Ochoa - Art Director, H-E-B Design &amp; Construction - Interior Design, Kenny Duggan, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490505426713-Y09FPUDMZPDXFNVB5WVX/Campaigns22.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Various H-E-B Branding &amp; Naming Samples H-E-B: Ricardo Barrera, Ramiro Villanueva - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/collateral</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ee4ad41c-18aa-4448-a958-543e3620c911/Ricardo+Barrera+Portfolio+11.16.213.png</image:loc>
      <image:title>Stationery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492754475424-QMBLV9BMUSXA4SFQJQPY/Collateral2.jpg</image:loc>
      <image:title>Stationery</image:title>
      <image:caption>K. Fernandez &amp; Associates Hispanic Advertising &amp; Marketing branding A BIG CHIHUAHUA: Rubén Cubillos - Creative Director, John Andrade - Production • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/b847d3d1-a14f-417c-a354-7fccd4d61f2a/Ricardo+Barrera+Portfolio+11.16.212.png</image:loc>
      <image:title>Stationery - Make it stand out</image:title>
      <image:caption>Judge Oscar J. Kazen CLIENT: Melissa Kazen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493263348160-BH5133KOMMSYQOZDZ23T/image-asset.jpeg</image:loc>
      <image:title>Stationery</image:title>
      <image:caption>Alamo Bowl 10th Anniversary branding THE ATKINS AGENCY: Tim S. Jessell - Illustrator, Steve Atkins - Account Director, Tom Norman - Creative Director CLIENT: Alamo Bowl • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/17c2c2da-9d80-46bb-a55b-b22acc8dc676/Ricardo+Barrera+Portfolio+Pico.png</image:loc>
      <image:title>Stationery - Make it stand out</image:title>
      <image:caption>PICO Propane and Fuels/Meritum Energy Holdings CREATIVE NOGGIN: Terri Angelico - Account Manager, Kim Hubbeling - Production, Trish Rawls - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492805469542-EIX1ZDGYGVKEJLJ2DC8V/image-asset.jpeg</image:loc>
      <image:title>Stationery</image:title>
      <image:caption>Broadway Cleaners Collateral</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/efc6b3eb-7f67-4fa4-8c5f-ab3ba3d632e6/Ricardo+Barrera+Portfolio+11.16.21.png</image:loc>
      <image:title>Stationery - Make it stand out</image:title>
      <image:caption>Coast Guard Mutual Association (CGMA) MARKETVISION: Alexis Baldwin-Scarliff - Account Director, Erick Castillo - Production CLIENT: USAA Educational Foundation, Coast Guard Mutual Association (CGMA)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492754267870-Q2F287C8XPMLZI0XXHDU/image-asset.jpeg</image:loc>
      <image:title>Stationery</image:title>
      <image:caption>El Norte Group Public Relations/Hispanic marketing branding A BIG CHIHUAHUA: Rubén Cubillos - Creative Director, Rick Hunter - Photography</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-4-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490814497611-GLWMI71EMBNQJK4EWQGG/Score+Layout.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' Branding Campaign H-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490469805408-WM22E5FHZROMZFVIGBU0/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Collegiate Sponsorship Campaign Ads H-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398301772-JVAYU5DYQ57Y62XX166W/Ricardo+Barrera+portfolio16.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' Branding Campaign H-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491627802988-D0G88Z0ANZYBZGAP9OZG/Soap+2.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>SOAP Shoes re-branding campaign THE ATKINS AGENCY: Ricardo Barrera - art director, Tom Norman - creative director, Soap Shoes - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490400542260-RF91FJ79YNFBLTA4VSMZ/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Climax Moonshine Proposed 'Every Bottle Has A Story' Campaign ARCHPOINT GROUP: Ricardo Barrerar - copywriter, Mark Broderick - creative director, Climax Moonshine - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398413544-ABTVFPPB7NTETABOCL2Y/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B UTSA Inaugural Football Season Program Ad H-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628259212-99TLG77N4PV09UGKZWQL/Anheuser+Busch.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch / Hispanic Scholarship Partnership Campaign THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - copywriters, Anheuser-Busch/Hispanic Scholarship Fund - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398700354-Q5X1YJV57PRKN8MHP02V/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs Sports Sponsorship Campaign H-E-B: Christopher Walther - art director, copywriter, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490400510326-407G87VQKX8ZI2OOU57W/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Climax Moonshine Proposed 'Every Bottle Has A Story' Campaign ARCHPOINT GROUP: Ricardo Barrera - copywriter, Mark Broderick - creative director, Climax Moonshine - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628293917-UDRW78Z1XWR42L5OZXHX/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch / Hispanic Scholarship Partnership Campaign THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - copywriters, Anheuser-Busch/Hispanic Scholarship Fund - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398320137-QKG2L531X57VI6LD3QV2/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>2010 BCS National Championship Game Program Ad H-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491627768612-D5EO43JQ6ETUK2KDKG0K/Ricardo+Barrera+portfolio+Ad.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>SOAP Shoes re-branding campaign THE ATKINS AGENCY: Ricardo Barrera - art director, Tom Norman - creative director, Soap Shoes - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398385651-6W5HALSQXEI1NXQNRCGE/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor Campaign H-E-B: Ricardo Barrera - art director, Maureen O'Donoghue - creative director  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398345434-CW0WCI83PS5TTM8BIQJT/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch / Hispanic Scholarship Partnership Campaign THE ATKINS AGENCY: Ana-Maria Phillips - copywriter, Anheuser-Busch/Hispanic Scholarship Fund - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398679510-2L3UAH4X6DKH3ONFHYHW/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B UTSA Second Football Season Program Ad H-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398232929-5ZU3P72RG39ZCTJHXVU9/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' Branding Campaign H-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491852954073-E3QCHFEFKBYOIT7KA6R2/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs Tim Duncan Retirement Program Ad H-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/af4e2dbc-be0f-40b6-9ea7-fb618466266e/Spurs+Logo.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Spurs Silver &amp; Black Give Back 25th Anniversary H-E-B: Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: Spurs Sports &amp; Entertainment Silver &amp; Black Give Back Fundraiser</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492986167040-JC620LK4K67LTFS6RIB2/Mariscada.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B Mariscada Seafood Campaign H-E-B: Judi Delgado Hooks - Account Director, Norma Howard - Account Manager, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: H-E-B Lenten Season In-Store Promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5e8363a2-0e67-4c21-a2a9-d7527db047b4/Valero+AlamoBowl.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Valero Alamo Bowl THE ATKINS AGENCY: Christopher Colton - Art Direction, Jerry Lindemann - Production, Steve Atkins - Account Director CLIENT: Alamo Bowl • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985959620-1KZHOAGF0SB1BOEUDP50/80+Corpus+Christi.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B/Corpus Christi 80th Anniversary H-E-B: Christine Mahr - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985727736-L9D4PRMR3NLZIYRSRXEI/Indian.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Indian Summer Festival - Panama City, Florida</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492986999379-RDDPGQTG8VI6ZCBX5Z29/image-asset.jpeg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B/Corpus Christi 80th Anniversary H-E-B: Christine Mahr -Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/018385fe-9280-40cd-9b35-54d0a02e24e0/Stem..jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>San Antonio Communities in Schools STEM Department logo COMMUNITIES IN SCHOOLS: Felisha Sanchez - Account Manager, Natasha Wilkerson - STEM Account Manager</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985013166-7GBRNIBMV83AUVRYWNBN/Discovereum.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>The DoSeum Naming Proposed Project H-E-B: Ricardo Barrera - Copywriter, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: Charles Butt DoSeum Naming Project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/10753f86-4918-4b33-8842-719eeb9cbbc1/Tailgate.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B/University of Texas Tailgate HQ H-E-B: Judi Delgado Hooks - Account Director Jenny Williams - Account Supervisor, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f095d680-1b82-4164-8574-bfc219d93cf9/Ricardo+Barrera+Logo+Layout21.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>USAA Educational Foundation Financial Education Program for Service members Alexis Baldwin-Scarliff - Account Director CLIENT: USAA Educational Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492978667440-AJQ35R4G8313GIPHP4BF/Alive.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Alive Design Green Home Architecture Felisha Sanchez - Account Management CLIENT: Samuel Sanchez, Alive Design Green Home Architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1b485df7-55c7-4faf-b073-604f63cbb892/15l.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Catholic Television of San Antonio (CTSA) - Channel 15 CREATIVE LINK: Mark Broderick - Creative Director • SILVER AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/0b9added-2098-45c6-96a2-16a8ea7e0a71/Ricardo+Barrera+Logo+Layout19.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>City of San Antonio (L)EARN youth program Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ae187188-ad84-41e0-8e8e-00d5b7d9dfee/Ricardo+Barrera+Logo+Layout23.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Table 57 Restaurant H-E-B: Dennis Ochoa - Art Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: H-E-B Houston Table 57 In-Store Restaurant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492986501644-NQ9ZBN00SRS7C3NRA3EW/Tu+Musica.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Budweiser - Tu Música Tu Comunidad THE ATKINS AGENCY: Ana Maria Philliips - Account Manager, Steve Atkins - Account Director CLIENT: Anheuser-Busch/Hispanic Scholarship Fund</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1447c74e-6d0b-40f7-b3bd-fdcb6171ae26/MilSpouse.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Department of Defense (DoD) Military Spouse Money Mission® MARKETVISION: Alexis Baldwin-Scarliff - Account Management CLIENT: USAA Educational Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2e406388-87e2-4135-8cc1-4ec2854d50ab/Ricardo+Barrera+Logo+Layout33.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>INOV8 San Antonio Meeting &amp; Event Space MARKETVISION: Yvonne ‘Bonnie’ Garcia - Account Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/d6a93783-b54a-4a9d-8b65-5942c2d48d64/Ricardo+Barrera+Logo+Layout3.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Alamo Cleaners Dry Cleaning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/8b72962c-ecae-4520-afef-5be805836598/SVB.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Department of Defense (DoD) Service member Survivor Benefit Plan program MARKETVISION: Alexis Baldwin-Scarliff - Account Management CLIENT: USAA Educational Foundation Nationwide, Military Survivor Benefit Plan program</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ac2d1b32-8163-457c-b9c0-2539ea14db84/Fernandez.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Karla Fernandez &amp; Associates Hispanic Advertising &amp; Marketing A BIG CHIHUAHUA: Rubén Cubillos - Creative Director • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/0cd19880-ff69-4cff-ac4a-6629853956fc/Ricardo+Barrera+Logo+Layout18.png</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Coca-Cola - A Todo Dar MARKETVISION: Yvonne ‘Bonnie’ Garcia - Account Management CLIENT: Coca-Cola</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/681a6f51-de2e-4023-82cb-bfbf5648400c/AlamoBowl.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Alamo Bowl Presented by MasterCard 10th Anniversary THE ATKINS AGENCY: Christopher Colton - Art Direction, Jerry Lindemann - Production, Steve Atkins - Account Director CLIENT: Alamo Bowl • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492978857624-4RM4RE0RK36S41K0GWD1/Budweiser20.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Anheuser-Busch / Hispanic Scholarship Fund 20th Anniversary THE ATKINS AGENCY: Ana Maria Philliips - Account Manager, Steve Atkins - Account Director CLIENT: Anheuser-Busch/Hispanic Scholarship Fund</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492978913884-774B30M6B55IO9NSRPHS/Big+Bowl+Bash.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B Super Bowl In-store Promotion H-E-B: Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/3a15dc81-cf77-4ce4-98fe-5e0e70e53c7e/Ricardo+Barrera+Logo+Layout4.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Shiner BocktoberFest CREATIVE LINK: Mark Broderick, Creative Director CLIENT: The Gambrinus Company/Shiner Bock</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492979074464-X2H1BUG2G1WEXICA73HF/Soap.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>SOAP Shoes - GO! THE ATKINS AGENCY: Terri Angelico - Account Manager, Tom Norman - Creative Director, Steve Atkins - Account Service</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ae01f672-9bf0-4e74-af46-9e12e77445f2/Futbolizate.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>World Cup Futbolizate Con H-E-B H-E-B: Judi Delgado Hooks - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: H-E-B World Cup/Coca-Cola In-Store Promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492978988705-D28E8L02JRQ203TAHGWY/Go%21Kids.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Valero Go!Kids Challenge Sponsored by San Antonio Sports CREATIVE LINK: Terri Angelico - Account Manager, Mark Broderick - Creative Director CLIENT: San Antonio Sports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/01982797-6f75-49b8-bdfd-0837d421055c/HEBuster.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-Buster Price Campaign Creative Link: Duck Studios - Animation, Mark Broderick - Creative Director, Steve Swindell, Account Director, President, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985936427-N8GK42D3DV0VZI4SJ9JH/Blockbuster.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B Blockbuster Burger Selling Event H-E-B: Christine Mahr - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492987132943-0NSSSEBLULZJU2TSDB9W/image-asset.jpeg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B 110th Anniversary H-E-B: Christine Mahr - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/eccbf9e0-ad9b-45e4-aca2-9c6f5c2e3133/Ricardo+Barrera+Logo+Layout17.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Guadalupe Regional Medical Center Doctor Telereach CREATIVE NOGGIN: Terri Angelico - Account Director, Trish Rawls - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985684854-WCJ6BAYH7NAC2569JDFO/Alliance.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Alliance Française de San Antonio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492986290408-QQLZWKSR5FEYM91YX2PT/image-asset.jpeg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B Hatch Chile Fiesta H-E-B: Christine Mahr - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/4c461cc3-3d44-461f-9bba-febf5f6eeb73/Norte%2BGroup.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>El Norte Group Public Relations &amp; Marketing A BIG CHIHUAHUA: Rubén Cubillos - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/9bfbe017-277d-4684-8188-0cd3a5826092/Ricardo+Barrera+Logo+Layout22.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Hyatt Regency Hill Country® Resort THE ATKINS AGENCY: Chuck Leifeste - Account Director CLIENT: Hyatt Regency Hill Country® Resort</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/magazine-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/fbb829e2-145b-4ef9-929e-f6bc71b6041e/Ricardo+Barrera+Portfolio+USAAEF.png</image:loc>
      <image:title>Collateral - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation materials for Service members MARKETVISION: Ricardo Barrera - Art Director, Alexis Baldwin-Scarliff/Lauren Patton-Castillo - Account Service</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493053530657-NWG4LYTORMHUS1CT8W8E/image-asset.jpeg</image:loc>
      <image:title>Collateral</image:title>
      <image:caption>AsTech Industries brochure THE ATKINS AGENCY: Heeyoung Marroquin - Designer, Tom Norman - Creative Director CLIENT: AsTech Industries - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493180655673-5RTMJBBNCTPYWJ2LHZYS/image-asset.jpeg</image:loc>
      <image:title>Collateral</image:title>
      <image:caption>Communities In Schools San Antonio rebrand campaign COMMUNITIES IN SCHOOLS SAN ANTONIO: Felisha Sanchez - Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493053452247-KRV59ELM6B240SIDH485/image-asset.jpeg</image:loc>
      <image:title>Collateral</image:title>
      <image:caption>Hispanic Scholarship Fund annual report CREATIVE LINK: Hispanic Scholarship Fund - Copywriter, Mark Broderick - Creative Director CLIENT: Hispanic Scholarship Fund/H-E-B</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/outdoor</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5b128360-b1a4-4b6d-873b-5bc1b71ded43/Ricardo+Barrera+Billboards.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Hyatt Hill Country Resort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/8c230e62-4a01-436f-890d-1c571d63f705/Ricardo+Barrera+Billboards7.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/3a9e202c-c935-423f-a209-63add8a94dda/Ricardo+Barrera+Billboards2.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Hyatt Hill Country Resort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/bd3ec451-4deb-4b78-b8ca-01233dda0d84/Ricardo+Barrera+Billboards18.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs - Manu Ginobili Retirement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/da19090b-d3e3-4b31-b938-b7f7dedc2a90/Ricardo+Barrera+Billboards5.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/83980f16-7e4f-4ad4-b75d-23c8cb22897c/Ricardo+Barrera+Billboards19.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B CarneSazo with Canelo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/4bd44d69-00da-457d-8104-410d0f54ce76/Ricardo+Barrera+Billboards8.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>University Health System (UHS) - Best Regional Hospital</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2ffb10b4-40a0-4d2b-a252-726f4f2d8698/Ricardo+Barrera+Billboards16.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs Championship</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/d87afc1f-6a7b-4f97-85fd-be374d69640f/Ricardo+Barrera+Billboards13.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B Houston Astros World Series</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/11934b28-81c2-478f-90f6-2f056d9577ef/Ricardo+Barrera+Billboards4.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/35a2db71-d455-4cf7-973e-2865f350a341/Ricardo+Barrera+Billboards12.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - Bug Mania! Exhibition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f6a29588-0eea-4a1b-a7fb-089edfc07a38/Ricardo+Barrera+Billboards11.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B Houston Texans Tailgate Headquarters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1dd9b5b2-9e0d-415c-9238-7edf477308d3/Ricardo+Barrera+Billboards15.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs Championship</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2a0a36cd-a286-4885-9286-d221dbf6b982/Ricardo+Barrera+Billboards3.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/9ad7a453-cdbb-40e4-ba5c-09c3af740bdd/CDC+Hear+Her.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>CDC Hear Her Maternal Mortality and Morbidity campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/6ca36072-5dea-4ef9-a397-1bedf646e1a0/H-E-B+Great+Burger+Getaway.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B ‘The Great Burger Getaway’ in-store event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/89b2342e-ab21-4718-b38a-9edb75c713d1/H-E-B+True+Texas+BBQ.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B True Texas BBQ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2c0fecd0-d9e0-46bd-8025-a3c70d8f8c20/H-E-B+Joe+V%27s.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B Joe V’s Smart Shop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/e9fad0d8-857a-4199-a570-d9231eee5c03/USAAEF+PFML.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation Personal Finance for Military Life</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/21add23b-69cb-4b2e-b061-bb45fab15387/USAAEF+MilSpouse.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation MilSpouse Money Mission®</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/outdoor-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5a96a4f6-e39e-49bf-bd84-a43b3bcf28f6/Ricardo+Barrera+Billboards3.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Alexis Baldwin-Scarliff - Account Director, Al Rendon - Photography CLIENT: GO RIO San Antonio River Cruises</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f9860f31-16da-4dd0-b424-ce39c735fbf3/Ricardo+Barrera+Billboards4.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition CREATIVE NOGGIN: Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Creative Director CLIENT: San Antonio Zoo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/64d6b5a1-026d-43ff-8dcc-121973307057/Ricardo+Barrera+Billboards.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Hyatt Regency Hill Country® Resort THE ATKINS AGENCY: Ricardo Barrera/Doug Stratton - Copywriters, Christopher Colton - Art Director, Tom Norman - Creative Director CLIENT: Hyatt Regency Hill Country® Resort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/e5461994-656c-4a5f-9382-3603412dd92b/Ricardo+Barrera+Billboards+Manu.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Time Warner Cable/Spectrum Cable Digital Phone counting billboard CREATIVE LINK: Terri Angelico/Cassie Williams - Account Manager, Scott Iden - Production, Mark Broderick - Creative Director CLIENT: Time Warner Cable of San Antonio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/8d4bccdc-518a-4e2c-a41d-730fed86066a/Ricardo+Barrera+Billboards15.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs Championship H-E-B: Ricardo Barrera - Copywriter, Maureen O’Donoghue - Creative Director, Judi Delgado Hooks - Account Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/7f0a5bca-5ad1-4498-acb3-048cd57bc7f4/Ricardo+Barrera+Billboards12.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - Bug Mania! Exhibition CREATIVE NOGGIN: Kim Hubbeling - Production, Trish Rawls - Art Director/Creative Director CLIENT: San Antonio Zoo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/8d858f49-cf93-49f8-9023-13b0cc4a75d6/Ricardo+Barrera+Billboards7.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition CREATIVE NOGGIN: Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Creative Director CLIENT: San Antonio Zoo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1dc94313-c836-417c-822e-5bee921aa8ba/Ricardo+Barrera+Billboards+UHS.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>University Health System (UHS) - Children’s Health Center CREATIVE NOGGIN: Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Copywriter,/Creative Director CLIENT: University Health Systems (UHS)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/bb6d4eeb-bfee-4b6d-99c2-edcc0b3dc482/Ricardo+Barrera+Billboards19.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B CarneSazo with Canelo H-E-B: Martha Martinez - Copywriter, David J. Sanchez - Production, Judi Delgado Hooks - Account Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f7782da4-e2b8-4c0a-a563-01b197df9d9b/Ricardo+Barrera+Billboards16.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs Championship H-E-B: Ricardo Barrera - Copywriter, Maureen O’Donoghue - Creative Director, Judi Delgado Hooks - Account Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/10bc88fb-4598-4479-9891-bdc64eaaa675/Ricardo+Barrera+Billboards5.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition CREATIVE NOGGIN: Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Creative Director CLIENT: San Antonio Zoo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/4bbdc11e-f5d3-491e-9730-c95552bb913c/Ricardo+Barrera+Billboards8.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>University Health System (UHS) - Best Regional Hospital CREATIVE NOGGIN: Ricardo Barrera/Heather Rosenquist - Copywriters, Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Creative Director CLIENT: University Health Systems (UHS)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2affd403-d60a-487e-9319-f07ac7f48606/Ricardo+Barrera+Billboards+Corona.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Corona Extra Holiday - Sandman CREATIVE LINK: Terri Angelico - Account Director, Scott Iden - Production, Mark Broderick - Creative Director, The Richards Group - Photography CLIENT: The Gambrinus Company/Corona Extra</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/4dec2c22-ff03-40df-8fab-6d121624489e/Ricardo+Barrera+Billboards18.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs - Manu Ginobili Retirement H-E-B: Ricardo Barrera - Copywriter, Maureen O’Donoghue - Creative Director, Judi Delgado Hooks - Account Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/38403d57-b73e-4550-9eb1-c5e801717dfd/Ricardo+Barrera+Billboards13.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B Houston Astros World Series H-E-B: Ricardo Barrera - Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/54f5046e-7ab9-4cb4-aa38-3a0eae4f1e98/Ricardo+Barrera+Billboards2.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Hyatt Regency Hill Country® Resort THE ATKINS AGENCY: Ricardo Barrera - Copywriter, Christopher Colton - Art Director, Tom Norman - Creative Director CLIENT: Hyatt Regency Hill Country® Resort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/3c73233e-7b9a-47b6-a674-58086194b492/Ricardo+Barrera+Billboards+Watt.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B Houston Texans Tailgate Headquarters H-E-B: Judi Delgado Hooks - Account Director, Jenny Williams - Account Service, David J. Sanchez - Production, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, RJ Hinkle - Photography</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/digital</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/084e32ee-1e49-44a8-81bf-2fe0236e231c/H-E-B+True+Texas+BBQ.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
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  </url>
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