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    <loc>https://www.ricardobarrera.net/work</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-11-13</lastmod>
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      <image:title>Broadcast - H-E-B Super Bowl</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490411135676-ZVW41OBMMFLR6G7I8LD1/2013+CarneSazo+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B - CarneSazo</image:title>
      <image:caption>This the campaign that started it all. H-E-B sought to connect with it's customers in the Border region of Texas and increase its share of the weekend grilling trip to the Market section. 'CarenSazo' is a made-up word created to mean 'a large carne asada' that includes firing up the grill, lively music, friends and family and of course, assorted meats from H-E-B.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490410260014-2BH1UGY9LKGALWN2HO6U/2017+In+The+Kitchen.jpg</image:loc>
      <image:title>Broadcast - In The Kitchen With H-E-B</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490478853895-WIYIM00HFPGXFOHWZGFB/2013+CarneSazo.jpg</image:loc>
      <image:title>Broadcast - HEB - Grill Full of Surprises</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490497329038-SYVR1UOXN0HGE7HUZDWM/2016+Back+To+School+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B Back To School - Mamá Rockera</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490331188729-QSE0ITAULT1VMJXH1KQB/2012+Back+To+School+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B Cafeteria - Back to School</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498144071-VEKTJ0J9N6MNAJS71CWH/2015+CarneSazo+Con+Canelo.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo Con Canelo</image:title>
      <image:caption>H-E-B CarneSazo has been the most successful program for the H-E-B Market department for the Border region of Texas. For any occasion, big or small, there is a CarneSazo. This campaign sought to leverage the extreme popularity of Santos Saúl Álvarez Barragán, commonly known by his nickname "Canelo" Álvarez, who is a widely popular, Mexican professional boxer.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498249435-INVDA0CBHYIFLA0T1B2W/2015+CarneSazo+Coach.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Coach</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498541306-3USMGXCM5ORO4E0PM3UB/2012+Back+To+School.jpg</image:loc>
      <image:title>Broadcast - H-E-B Back To School - Locker</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498750592-0LUZTVR4NEOF0UMFAC10/2015+CarneSazo+Deportes.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Sports</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498830508-5WYX9N3ZPHC8DE9MCCG1/2015+CarneSazo+Fiestas.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Celebration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490498906115-7PMLTW9Y1KU9GF5Y3IWF/2015+CarneSazo+Cowboys.jpg</image:loc>
      <image:title>Broadcast - H-E-B CarneSazo - Cowboys</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490330457378-LQX85WMS49A2O1SE02J3/2014+Dichos.jpg</image:loc>
      <image:title>Broadcast - https://vimeo.com/210091800</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490411845649-K2KREWX5HH3J1HJRH1O3/2015+Backyard+Ktchen.jpg</image:loc>
      <image:title>Broadcast - H-E-B Backyard Kitchen</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490330676893-H4QNB73C7K0MM4NH0XJE/2016+Mariscada.jpg</image:loc>
      <image:title>Broadcast - H-E-B Mariscada</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493235216963-LVCU2U57UVQ91RU52RPU/2008+Holiday.jpg</image:loc>
      <image:title>Broadcast - H-E-B Holiday - Turkettes</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493235408912-9JK35OKOXFFOACN08LNO/2008+Holiday+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B Holiday - Santa</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493235522075-2H6X09OBFPMHOSUS78ZN/image-asset.jpeg</image:loc>
      <image:title>Broadcast - H-E-B Holiday - Christmas</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493235790553-CQJJ0WPCIELQX97TTN3P/2011+Holiday+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B Holiday - Partners (Spanish)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493237069801-KQAYXM9CJC2RTEO4UJ16/image-asset.jpeg</image:loc>
      <image:title>Broadcast - H-E-B Holiday - Partners</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490497185448-IZYMK472T8BZI3RTNP4R/2016+Back+To+School.jpg</image:loc>
      <image:title>Broadcast - H-E-B Back To School - Niños Rockeros</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1537329909897-MBOWW8ATHXCNHF1BM7GF/2011+Back+To+School.jpg</image:loc>
      <image:title>Broadcast - H-E-B Tutor-Back To School</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1537330617869-JA1J3C5J99PH0CMJB4C9/2015+Back+To+School.jpg</image:loc>
      <image:title>Broadcast - H-E-B 'Sumar' Back To School</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1537330920271-AZ51IRAK5CA5WLRT8JDU/2015+Back+To+School+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B 'Autobus' Back To School</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1549329289943-E7BLZ1T3TF4WHVBQND85/Screen+Shot+2019-02-04+at+7.11.38+PM.png</image:loc>
      <image:title>Broadcast - ZHEB6201000H_2016Spurs_FluentGM_HD_CC_30</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1637473752983-N0F4A8KB22LK7892OO2C/image-asset.png</image:loc>
      <image:title>Broadcast - H-E-B - COVID 19 - Mask Up Texas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1637474602515-3V13UW1ITX5FF0310DJ6/image-asset.png</image:loc>
      <image:title>Broadcast - GO RIO San Antonio River Cruises</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1637475117512-1U77PNCD9I5ECIL3KSXH/image-asset.png</image:loc>
      <image:title>Broadcast - GO RIO Holiday 2019</image:title>
      <image:caption>GO RIO San Antonio River Cruises - Holiday</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1637556406784-IGUJCBXJT5JYLBQ70R83/2010+Bandera.jpg</image:loc>
      <image:title>Broadcast - HEB Bandera Produce</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f426d9c1-6d2b-455b-9fc7-809e0e46e916/Futbolizate.png</image:loc>
      <image:title>Broadcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1536778662304-AVX1ALMIH0PO1UPLK8IY/image-asset.jpeg</image:loc>
      <image:title>Broadcast - H-E-B  – En La Parrilla Con Manu</image:title>
      <image:caption>The H-E-B Hispanic had been asking for years to have a commercial with the Spurs shooting guard Manu Ginóbili. The Spanish speaking Mexican population considers him one of their own.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1794595561365-XYJ6OUZ7C08RDKX2KA9L/2014+CarneSazo-First+Tooth.jpg</image:loc>
      <image:title>Broadcast - H-E-B – "First Tooth" CarneSazo</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1794595727185-1SK5QOM4GGEVPYFNL6Q7/2014+CarneSazo-Engagement.jpg</image:loc>
      <image:title>Broadcast - H-E-B – 'Engagement' CarneSazo</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1794595787856-IZJ7XFH68WJL76IGW0RZ/Website+Screenshots4.png</image:loc>
      <image:title>Broadcast - H-E-B – "New Car" CarneSazo</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1794595914287-NKQRPQC7YY6MY6PK8KNP/Website+Screenshots2.png</image:loc>
      <image:title>Broadcast - H-E-B – 'Novela' CarneSazo</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1794598978540-KZLVYN8UDS5NC2WKZ3SN/2012+Holiday+Comadre.jpg</image:loc>
      <image:title>Broadcast - H-E-B – Comadre Holiday</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1794599405385-MP76CT9SY9XTS9JU3IUB/2015+CarneSazo+Spelling+Bee+2.jpg</image:loc>
      <image:title>Broadcast - H-E-B Spelling Bee</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1794599887425-EKOC83QL52D33LHLOMRJ/2015+CarneSazo+Empatados.jpg</image:loc>
      <image:title>Broadcast - H-E-B Empatados – CarneSazo</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1794600366067-QLSTC6AD64KW3PPMDMS0/Screenshot+2026-11-11+at+4.16.06%E2%80%AFPM.png</image:loc>
      <image:title>Broadcast - Juanita's –  Hominy Ways to Share</image:title>
      <image:caption>Juanita’s “Hominy Ways to Share” campaign celebrates the versatility of Juanita’s Hominy and the many ways it brings people together. Through playful wordplay, vibrant visuals and delicious recipe inspiration, the campaign encourages consumers to discover new ways to enjoy and share a beloved ingredient, from traditional family favorites to creative new dishes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/heb-futbolzate-world-cup</loc>
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    <priority>0.75</priority>
    <lastmod>2026-11-11</lastmod>
    <image:image>
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      <image:title>H-E-B Futbolízate World Cup</image:title>
    </image:image>
    <image:image>
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      <image:title>H-E-B Futbolízate World Cup</image:title>
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  </url>
  <url>
    <loc>https://www.ricardobarrera.net/logos</loc>
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    <priority>0.75</priority>
    <lastmod>2017-04-23</lastmod>
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      <image:caption>Spurs Silver &amp; Black Give Back 25th Anniversary</image:caption>
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      <image:title>Logos</image:title>
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      <image:caption>Alive Design green home architecture</image:caption>
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      <image:caption>Catholic Television of San Antonio</image:caption>
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      <image:caption>Anheuser-Busch / Hispanic Scholarship Fund 20th Anniversary</image:caption>
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      <image:caption>World Cup Futbolizate Con H-E-B</image:caption>
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      <image:caption>Alliance Française de San Antonio</image:caption>
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      <image:caption>Table 57 Restaurant in Houston</image:caption>
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      <image:caption>Karla Fernandez Marketing</image:caption>
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      <image:caption>H-E-B Ultimate Big Bowl Bash</image:caption>
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      <image:caption>H-E-B Blockbuster Burger Event</image:caption>
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      <image:caption>Broadway Cleaners Dry Cleaning/Laundry</image:caption>
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      <image:title>Logos</image:title>
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      <image:title>Logos</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491452544595-CF1T862SQW17STSXXAIV/Indian.jpg</image:loc>
      <image:title>Logos</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491629389788-YWQBH4PRHQV2ULLB0ECK/Quilts.jpg</image:loc>
      <image:title>Logos</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492978355346-Z6OB8EV0TJNWY5RKGJTS/Soap.jpg</image:loc>
      <image:title>Logos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491452535703-B2L16AVLZDDZVSQHA9QQ/Hatch.jpg</image:loc>
      <image:title>Logos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491452579649-I5QOT63PZ40L0MXFYYEV/Mariscada.jpg</image:loc>
      <image:title>Logos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491452525205-1RGCEUT73CNKKJ0WWCX0/In+the+Kitchen.jpg</image:loc>
      <image:title>Logos</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398320137-QKG2L531X57VI6LD3QV2/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>2010 BCS National Championship Game program H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, QUAD Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/89a85b38-d421-4df9-a33b-017937425b00/Ad+Layouts+8.5x11+CDC.png</image:loc>
      <image:title>Print</image:title>
      <image:caption>CDC HEAR HER Maternal Mortality and Morbidity MARKETVISION: Susan Evangelista, Luis Garcia - Account Service CLIENT: Centers for Disease Control and Prevention (CDC)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ccc8db70-602a-41f7-88f1-bc27c427feb8/Anheuser+Busch%3AMLS.png</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch/Hispanic Scholarship partnership campaign THE ATKINS AGENCY: Ana-Maria Phillips - Copywriter, Account Management CLIENT: Anheuser-Busch/Hispanic Scholarship Fund/MLS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398700354-Q5X1YJV57PRKN8MHP02V/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs Sports &amp; Entertainment Sponsorship H-E-B: Christopher Walther - Art Director/Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, QUAD Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5e28caf7-9bbf-421b-9c5c-4c4b4c4560eb/16-XXXX+Tennis+Ad+Spread.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491852954073-E3QCHFEFKBYOIT7KA6R2/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs Sports &amp; Entertainment Tim Duncan Retirement H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Eduardo Juarez - Creative, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, QUAD Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/7b753d48-54e6-43c4-ab4b-f18b81405122/Ricardo%2BBarrera+GO+RIO+3.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Yvonne Bonnie Garcia/Tanya Alvarez - Account Director, Al Rendon - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5147906b-3e63-4b67-9fb1-3cbddd127632/Ricardo%2BBarrera+GO+RIO.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Yvonne Bonnie Garcia/Tanya Alvarez - Account Director, Al Rendon - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/de9a41ec-8781-4fbb-992a-6e812ea4a48a/Ad+Layouts+8.5x11+GO+RIO.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>NATURESWEET MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Yvonne Bonnie Garcia - Account Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/9eea62a4-fc5e-4a44-9943-22ee256ca3fd/Ad+Layouts+8.5x11+Climax.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>Tim Smith’s Climax Moonshine ArchPoint Group: Ricardo Barrera - Art Director/Copywriter, Mark Broderick - Creative Director, Lindsay Dreher LeBlanc - Copywriter CLIENT: Tim Smith’s Climax Moonshine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491627768612-D5EO43JQ6ETUK2KDKG0K/Ricardo+Barrera+portfolio+Ad.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>SOAP Shoes GO! THE ATKINS AGENCY: Terri Angelico - Account Manager, Tom Norman - Creative Director CLIENT: SOAP Shoes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491627802988-D0G88Z0ANZYBZGAP9OZG/Soap+2.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>SOAP Shoes GO! THE ATKINS AGENCY: Terri Angelico - Account Manager, Tom Norman - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398232929-5ZU3P72RG39ZCTJHXVU9/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' branding campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398301772-JVAYU5DYQ57Y62XX166W/Ricardo+Barrera+portfolio16.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' branding campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490814497611-GLWMI71EMBNQJK4EWQGG/Score+Layout.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' branding campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398413544-ABTVFPPB7NTETABOCL2Y/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B UTSA Inaugural Football Season program H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398679510-2L3UAH4X6DKH3ONFHYHW/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B UTSA Second Football Season program H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/fdc61421-f4d0-42c8-88b8-0d855b97e6c5/Ad+Layouts+8.5x11+GO+RIO3.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises Holiday MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Alexis Baldwin-Scarliff - Account Service, Al Rendon - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/594cf85a-c58a-431b-8dcf-1792c08371f8/Ad+Layouts+8.5x11+GO+RIO2.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Ricardo Barrera - Art Director/Copywriter, Alexis Baldwin-Scarliff - Account Director, Al Rendon - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493910195949-IEOYGTWLOHUTVT43PC7G/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Original Corn Chips H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628259212-99TLG77N4PV09UGKZWQL/Anheuser+Busch.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch/Hispanic Scholarship partnership THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - Copywriters, Ana-Maria Phillips - Account Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628293917-UDRW78Z1XWR42L5OZXHX/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch/Hispanic Scholarship partnership THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - Copywriters, Ana-Maria Phillips - Account Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490469805408-WM22E5FHZROMZFVIGBU0/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Collegiate Sponsorships H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/e742298e-0ea2-4524-85a4-a86e337b62b1/Ad+Layouts+8.5x11+TENNIS.png</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/747f2e3e-3f85-47bf-95f6-dc7c51d95c92/16-XXXX+Tennis+Ad+Spread2.png</image:loc>
      <image:title>Print - Make it stand out</image:title>
      <image:caption>H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-3-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ae5b73b6-bde9-4c17-a422-7ca8dd100eaa/Ricardo+Barrera+Portfolio+-+GO+RIO.png</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Ricardo Barrera - Copywriter, Alexis Baldwin-Scarliff/Yvonne ‘Bonnie’ Garcia - Account Management, Al Rendon - Photography CLIENT: GO RIO San Antonio River Cruises</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f1547c7c-7712-46ed-bdfb-cd0d434ccab5/Campaigns19.jpg</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>Proposed The DoSeum alternative naming and branding H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412336636-Z08ZFZB8K9K4GDCPJWLA/Campaigns2.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>2016 H-E-B Proposed Back To School Campaign with Brec Bassinger H-E-B: Bonny Osterhage - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412196517-4T6P6JX8NEPT59HKSSLX/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B 110th Celebration campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Christine Mahr - Account Director, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628666017-MGJIEGXI50G2OW061KBP/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Corona Extra - 'Let It Sun, Let It Sun, Let It Sun' promotional items CREATIVE LINK: Heather Rosenquist - Copywriter, Scott Iden - Production, Mark Broderick - Creative Director, The Richards Group - Photography CLIENT: The Gambrinus Company/Corona Extra • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628683144-R7YXFG43J02K9GGZM857/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Corona Extra - 'Beach Chair Quarterback' promotional items CREATIVE LINK: Heather Rosenquist, Ricardo Barrera - Copywriters, Scott Iden, Production, Mark Broderick - Creative Director, Kemp Davis - Photography CLIENT: The Gambrinus Company/Corona Extra • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490595235018-OUTGFUQBEUXSRVJ8IRBI/Ricardo+Barrera+Corona3.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Corona Extra Football 'Touchdown Tiki' promotional items CREATIVE LINK: Ricardo Barrera, Donna Santos - Copywriters, Scott Iden - Production, Mark Broderick - Creative Director CLIENT: The Gambrinus Company/Corona Extra</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412441684-QVSUYVK9CFS4NBARALY1/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B Official Tailgate Headquarters with Houston Texas and JJ Watt H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, RJ Hinkle - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412467992-VMCX9E0G7FS0PMHY3NWJ/Ricardo+Barrera+poster3.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B Official Tailgate Headquarters collegiate sports sponsorships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412492038-37AXJPZ45UQA596FVNVX/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>In-store execution for 'H-E-B Slam Duncan O's' H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Package Design - H-E-B Own Brand, Photography - Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412514246-EOE9HUCT9QTZAJVE7NOZ/Ricardo+Barrera+Posters7.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B CarneSazo In-Store execution with Saúl 'Canelo' Álvarez H-E-B: Martha Martinez - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Matt Urhy - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412538271-8L58P6TN4UWBUCXL9M1N/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>2014 FIFA World Cup promotional in-store signage with Fernando Fiore H-E-B: Martha Martinez - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Shooters Films - Photography/Videography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412554132-H0NSCB5RPZQKTY5AM67Y/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Spurs NBA Finals Championship sponsorship campaign H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493184364178-23C4O0CKSGFJQKVCIKJL/Hyatt.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Hyatt Regency Hill Country® Resort And Spa campaign THE ATKINS AGENCY: Christopher Walther - Copywriter, Tom Norman - Creative Director, Chuck Leifeste - Account Director CLIENT: Hyatt Regency Hill Country</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492127523689-10MZ8DCW8S4AN17LB7QN/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>2016 'H-E-B Burger Bash' two-week Summer selling event H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Heidi Payton - Production, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412591468-XWQLR6397PKFQ3O9R36B/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>2017 'H-E-B Blockbuster Burger' two-week Summer selling event H-E-B: Bonny Osterhage, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, Heidi Payton - Production, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/03ea1e9e-3e92-4f05-883d-c6b97035a28f/Ricardo+Barrera+Portfolio+11.16.216.png</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>Pre-K-4-SA Change in 1 Generation conference CREATIVE NOGGIN: Ricardo Barrera - Copywriter, Trish Rawls - Creative Director, Kim Hubbeling - Production CLIENT: Pre-K-4-SA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/d352775d-eb54-4c00-8c2c-e7a9e27b5873/Ricardo+Barrera+Portfolio+USAAEF.png</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation materials for Service members MARKETVISION: Ricardo Barrera - Art Director, Alexis Baldwin-Scarliff/Lauren Patton-Castillo - Account Service, The Defense Visual Information Distribution Service (DIVDS) - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628755868-XQ9Q4Q5U9E7F9EV6N3G6/Hispanic+Scholarship+Fund.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Hispanic Scholarship Fund Annual Report CREATIVE LINK: Hispanic Scholarship Fund - Copy, Scott Iden - Production, Mark Broderick - Creative Director CLIENT: Hispanic Scholarship Fund/H-E-B, Getty Images - Photography • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/aa3f2dca-c878-4e9b-b707-a5dc37729c3e/Ricardo+Barrera+CIS.jpg</image:loc>
      <image:title>Campaigns - Make it stand out</image:title>
      <image:caption>Communities In Schools San Antonio rebrand campaign COMMUNITIES IN SCHOOLS SAN ANTONIO: Felisha Sanchez - Copywriter, In-house Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412609389-2PN1J4N6U4MMOH41EHQN/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>KSAT-12 'H-E-B Backyard Kitchen' outdoor cooking segment H-E-B: Lena Delgado - Copywriter/Producer, Cory Basso - Group VP Marketing &amp; Advertising, KSAT-12 - Videography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412627548-X3GCJIQJZRI6C5MMM5FW/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>'In The Kitchen with H-E-B' digital cooking segment H-E-B/The Wood Agency: Sarah Nelson, Paul Alanis, Kiki Lindholm - Art Direction, Quarter Moon Production - Videography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490412424330-BNL4OAWEZYMFAY1VTOH8/image-asset.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>H-E-B App and Website launch campaign H-E-B: Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/magazine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491629210282-ICPJDSKFYDLQNSPQXY79/image-asset.jpeg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>2008 Spurs Playoff Program CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography  • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493702132035-PZ9K5FLQDAM1ENR0Q8IZ/image-asset.jpeg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>2008 SCORE Magazine Tim Duncan Commemorate Issue CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography  • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493702237378-M1DP2ZMAM6J8CVGNDNXM/Score+Inside2.jpg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>Spurs Sports &amp; Entertainment SCORE Magazine CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Karl Hebert - Art Direction, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490800845337-1DD7XGQRMSPHRM4LAJUK/image-asset.jpeg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>2006-2007 Spurs Game Time Program CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493702296608-3AZ9E4CUK782ULSOQHFT/Score+Cover.jpg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>Spurs Sports &amp; Entertainment SCORE Magazine CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493702358783-KYCMCC79F0ZM1CF0OA21/Score+Layout-Saying2.jpg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>Spurs Sports &amp; Entertainment SCORE Magazine CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493266578672-BD30XL3ARD6WAYA1FBL2/Finals.jpg</image:loc>
      <image:title>Publication</image:title>
      <image:caption>2005 NBA Finals Program CREATIVE LINK: Spurs Sports &amp; Entertainment - Copywriter, Rita Salas - Account Manager, Mark Broderick - Creative Director, Getty Images - Photography • SILVER AAF ADDY WINNER •</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/everything-else</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491630181929-V9ROQN0XZ80B0BE0Q2ZV/Ricardo+Barrera+Portfolio3.jpg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>H-E-B Halloween campaign illustrations CREATIVE LINK: Christopher Walther - Copywriter, Cassie Williams - Account Service, Mark Broderick - Creative Director CLIENT: H-E-B • SILVER AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490595098699-715YPFZ10NNKJWIO90CT/image-asset.jpeg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>Corona Extra promotional t-shirts CREATIVE LINK: Ricardo Barrera - Copywriter, Cassie Williams - Account Service, Mark Broderick - Creative Director CLIENT: The Gambrinus Company/Corona Extra • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/b476ca97-7e74-4bc0-bf89-0e817e614cdd/Ricardo+Barrera+Portfolio+11.16.216.png</image:loc>
      <image:title>Promotional - Make it stand out</image:title>
      <image:caption>Pre-K-4-SA Change in 1 Generation conference CREATIVE NOGGIN: Ricardo Barrera - Copywriter, Trish Rawls - Creative Director CLIENT: Pre-K-4-SA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490843541446-MLZMPCTXWYX3CY6NWE2L/image-asset.jpeg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>Spurs Playoff t-shirts, AT&amp;T Game Day H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490505553733-WL3V1EZFHLDTHFQR6BZZ/Campaigns21.jpg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>2016 H-E-B Fiesta Medal H-E-B: Lena Delgado - Account Director, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491630153325-RJEI6ORG645ZBAZH139F/Campaigns17.jpg</image:loc>
      <image:title>Promotional</image:title>
      <image:caption>Valero Go!Kids Challenge campaign CREATIVE LINK: Ricardo Barrera - Illustrator, Heather Rosenquist - Copywriter, Cassie Williams - Account Service, Mark Broderick - Creative Director, CLIENT: San Antonio Sports</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490665389095-MBCK33ORNYG5TV75B661/image-asset.jpeg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2015 H-E-B Pharmacy Conference H-E-B: Bonny Osterhage - Copywriter, Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Jon Neuschwander, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403014548-AHC89HXP5LP0191DRNCD/Ricardo+Barrera+poster.jpg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2016 H-E-B Pharmacy Conference H-E-B: Bonny Osterhage, Ricardo Barrera - Copywriters, Eduardo Juarez - Art Director,  Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Jon Neuschwander, Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403034341-1AO8B44UMQTS5DP0NUBC/image-asset.jpeg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2012 H-E-B Pharmacy Conference H-E-B: Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Greg Stack/Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403053245-SJXS2LZ8A8LJEUKG6DRX/image-asset.jpeg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2011 H-E-B Pharmacy Conference H-E-B: Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Greg Stack/Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403069647-NLV7YI21B1SP2W1V39UF/Ricardo+Barrera+poster3.jpg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2013 H-E-B Pharmacy Conference H-E-B: Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Jon Neuschwander/Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403328238-ZDRPSAHPG6YSN9X1B447/image-asset.jpeg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2013 H-E-B Pharmacy Conference H-E-B: Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Jon Neuschwander/Quad Graphics - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490403081613-D9T25M87ZDXROWW61UCV/Ricardo+Barrera+Posters7.jpg</image:loc>
      <image:title>Event Posters</image:title>
      <image:caption>2009 H-E-B Pharmacy Conference H-E-B: Maureen O'Donoghue - Creative Director, Kristin Nelson - Producer, Cynthia Hancevic, Donna Horner - Stylists, Greg Stack/Quad Graphics - Photography</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-03-25</lastmod>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/packaging-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2fd1f59b-ff59-4478-82e9-b5c64879a979/HEB+Salsa+%27Bout+Texas.jpg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>H-E-B That's Salsa 'Bout Texas H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Tony Abilez, Dennis Ochoa - Art Direction, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/12e9fcf8-6521-4d0e-b374-3575e9c5b7d9/Clean+Planet+Chicken.jpg</image:loc>
      <image:title>Packaging - Make it stand out</image:title>
      <image:caption>Proposed Clean Planet Frozen Chicken Packaging ArchPoint Consulting: Ricardo Barrera - Art Direction, Mark Broderick - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490468294202-QFNKA45K5NG2HVXWS85J/Ricardo+Barrera+poster.jpg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>H-E-B That's Salsa 'Bout Texas Alternate Designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490468385521-X6VQZWJ9EOOW89R81446/image-asset.jpeg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>Proposed H-E-B Cafe Olé New Packaging H-E-B: Christopher Walther - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490468458341-AKKJ4XUJYQQGPNZHRQP6/Ricardo+Barrera+poster3.jpg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>Proposed H-E-B Swoon Ice Cream Packaging H-E-B: Ricardo Barrera, Christopher Walther - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490469169804-QS3YJIFY1C0ZVYE0RUDC/Campaigns22.jpg</image:loc>
      <image:title>Packaging</image:title>
      <image:caption>H-E-B Own Brand '¡HIJOLE!' Salty Snacks H-E-B: Ricardo Barrera - Copywriter</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/environmental</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413361087-HFITO3FFOO68O598C8PY/Campaigns15.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Table 57 Logo and Proposed Restaurant Design H-E-B: Dennis Ochoa - Art Director, H-E-B Design &amp; Construction - Interior Design, Kenny Duggan, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413391465-DVWSM6FBTH0KAJWBY733/Campaigns2.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>KSAT-12 'H-E-B Backyard Kitchen' outdoor cooking segment H-E-B: Lena Delgado - Copywriter/Producer, Cory Basso - Group VP Marketing &amp; Advertising, KSAT-12 - Videography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413418929-A4RYAWSP0FB2STTCG53P/image-asset.jpeg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>H-E-B Fan Zone branding at the AT&amp;T Center H-E-B: Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: AT&amp;T Center/San Antonio Sports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413443048-55A8CO2U6XZP8ZIDZIWF/image-asset.jpeg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>H-E-B SAFC Suite and Toyota Field environmental branding H-E-B: Ricardo Barrera - Copywriter, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, H-E-B Print Plant - Printing/Installation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413470421-W6OPG8FZN8CEUOZKVRBH/Campaigns19.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Proposed The DoSeum alternative naming and branding H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413490607-CEKM0UCI84Y3KY9CGPFN/image-asset.jpeg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Proposed The DoSeum alternative naming and branding H-E-B: Christopher Walther, Ricardo Barrera - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413529821-O7J0ER3QYJC8LCN8M5AI/Campaigns24.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>San Antonio Stock Show &amp; Rodeo H-E-B elevator design H-E-B: Ricardo Barrera - Copywriter, David J. Sanchez - Production, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490413553110-A9FG1S5O7TAZS5GP3K7M/Campaigns17.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Valero Go!Kids Challenge campaign CREATIVE LINK: Heather Rosenquist - Copywriter, Mark Broderick - Creative Director CLIENT: San Antonio Sports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490505426713-Y09FPUDMZPDXFNVB5WVX/Campaigns22.jpg</image:loc>
      <image:title>Environmental</image:title>
      <image:caption>Various H-E-B Branding &amp; Naming Samples H-E-B: Ricardo Barrera, Ramiro Villanueva - Copywriters, Maureen O'Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/collateral</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492754267870-Q2F287C8XPMLZI0XXHDU/image-asset.jpeg</image:loc>
      <image:title>Stationery</image:title>
      <image:caption>El Norte Group Public Relations/Hispanic marketing branding A BIG CHIHUAHUA: Rubén Cubillos - Creative Director, Rick Hunter - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492754475424-QMBLV9BMUSXA4SFQJQPY/Collateral2.jpg</image:loc>
      <image:title>Stationery</image:title>
      <image:caption>K. Fernandez &amp; Associates Hispanic Advertising &amp; Marketing branding A BIG CHIHUAHUA: Rubén Cubillos - Creative Director, John Andrade - Production • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493263348160-BH5133KOMMSYQOZDZ23T/image-asset.jpeg</image:loc>
      <image:title>Stationery</image:title>
      <image:caption>Alamo Bowl 10th Anniversary branding THE ATKINS AGENCY: Tim S. Jessell - Illustrator, Steve Atkins - Account Director, Tom Norman - Creative Director CLIENT: Alamo Bowl • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/17c2c2da-9d80-46bb-a55b-b22acc8dc676/Ricardo+Barrera+Portfolio+Pico.png</image:loc>
      <image:title>Stationery - Make it stand out</image:title>
      <image:caption>PICO Propane and Fuels/Meritum Energy Holdings CREATIVE NOGGIN: Terri Angelico - Account Manager, Kim Hubbeling - Production, Trish Rawls - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/efc6b3eb-7f67-4fa4-8c5f-ab3ba3d632e6/Ricardo+Barrera+Portfolio+11.16.21.png</image:loc>
      <image:title>Stationery - Make it stand out</image:title>
      <image:caption>Coast Guard Mutual Association (CGMA) MARKETVISION: Alexis Baldwin-Scarliff - Account Director, Erick Castillo - Production CLIENT: USAA Educational Foundation, Coast Guard Mutual Association (CGMA)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/b847d3d1-a14f-417c-a354-7fccd4d61f2a/Ricardo+Barrera+Portfolio+11.16.212.png</image:loc>
      <image:title>Stationery - Make it stand out</image:title>
      <image:caption>Judge Oscar J. Kazen CLIENT: Melissa Kazen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ee4ad41c-18aa-4448-a958-543e3620c911/Ricardo+Barrera+Portfolio+11.16.213.png</image:loc>
      <image:title>Stationery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492805469542-EIX1ZDGYGVKEJLJ2DC8V/image-asset.jpeg</image:loc>
      <image:title>Stationery</image:title>
      <image:caption>Broadway Cleaners Collateral</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-4-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398320137-QKG2L531X57VI6LD3QV2/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>2010 BCS National Championship Game Program Ad H-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491627768612-D5EO43JQ6ETUK2KDKG0K/Ricardo+Barrera+portfolio+Ad.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>SOAP Shoes re-branding campaign THE ATKINS AGENCY: Ricardo Barrera - art director, Tom Norman - creative director, Soap Shoes - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491627802988-D0G88Z0ANZYBZGAP9OZG/Soap+2.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>SOAP Shoes re-branding campaign THE ATKINS AGENCY: Ricardo Barrera - art director, Tom Norman - creative director, Soap Shoes - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490400510326-407G87VQKX8ZI2OOU57W/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Climax Moonshine Proposed 'Every Bottle Has A Story' Campaign ARCHPOINT GROUP: Ricardo Barrera - copywriter, Mark Broderick - creative director, Climax Moonshine - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490400542260-RF91FJ79YNFBLTA4VSMZ/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Climax Moonshine Proposed 'Every Bottle Has A Story' Campaign ARCHPOINT GROUP: Ricardo Barrerar - copywriter, Mark Broderick - creative director, Climax Moonshine - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398232929-5ZU3P72RG39ZCTJHXVU9/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' Branding Campaign H-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398301772-JVAYU5DYQ57Y62XX166W/Ricardo+Barrera+portfolio16.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' Branding Campaign H-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490814497611-GLWMI71EMBNQJK4EWQGG/Score+Layout.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs SCORE Magazine 'We Were There' Branding Campaign H-E-B: Ricardo Barrera, Christopher Walther - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491852954073-E3QCHFEFKBYOIT7KA6R2/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs Tim Duncan Retirement Program Ad H-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628259212-99TLG77N4PV09UGKZWQL/Anheuser+Busch.jpg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch / Hispanic Scholarship Partnership Campaign THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - copywriters, Anheuser-Busch/Hispanic Scholarship Fund - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1491628293917-UDRW78Z1XWR42L5OZXHX/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch / Hispanic Scholarship Partnership Campaign THE ATKINS AGENCY: Ana-Maria Phillips, Ricardo Barrera - copywriters, Anheuser-Busch/Hispanic Scholarship Fund - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398345434-CW0WCI83PS5TTM8BIQJT/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>Anheuser-Busch / Hispanic Scholarship Partnership Campaign THE ATKINS AGENCY: Ana-Maria Phillips - copywriter, Anheuser-Busch/Hispanic Scholarship Fund - Client</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398700354-Q5X1YJV57PRKN8MHP02V/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Spurs Sports Sponsorship Campaign H-E-B: Christopher Walther - art director, copywriter, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490469805408-WM22E5FHZROMZFVIGBU0/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B Collegiate Sponsorship Campaign Ads H-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398385651-6W5HALSQXEI1NXQNRCGE/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B River Oaks U.S. Men's Clay Court Championship Sponsor Campaign H-E-B: Ricardo Barrera - art director, Maureen O'Donoghue - creative director  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398413544-ABTVFPPB7NTETABOCL2Y/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B UTSA Inaugural Football Season Program Ad H-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1490398679510-2L3UAH4X6DKH3ONFHYHW/image-asset.jpeg</image:loc>
      <image:title>Print</image:title>
      <image:caption>H-E-B UTSA Second Football Season Program Ad H-E-B: Christopher Walther, Ricardo Barrera - copywriters, Maureen O'Donoghue - creative director</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/af4e2dbc-be0f-40b6-9ea7-fb618466266e/Spurs+Logo.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Spurs Silver &amp; Black Give Back 25th Anniversary H-E-B: Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: Spurs Sports &amp; Entertainment Silver &amp; Black Give Back Fundraiser</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/681a6f51-de2e-4023-82cb-bfbf5648400c/AlamoBowl.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Alamo Bowl Presented by MasterCard 10th Anniversary THE ATKINS AGENCY: Christopher Colton - Art Direction, Jerry Lindemann - Production, Steve Atkins - Account Director CLIENT: Alamo Bowl • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492978857624-4RM4RE0RK36S41K0GWD1/Budweiser20.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Anheuser-Busch / Hispanic Scholarship Fund 20th Anniversary THE ATKINS AGENCY: Ana Maria Philliips - Account Manager, Steve Atkins - Account Director CLIENT: Anheuser-Busch/Hispanic Scholarship Fund</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1b485df7-55c7-4faf-b073-604f63cbb892/15l.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Catholic Television of San Antonio (CTSA) - Channel 15 CREATIVE LINK: Mark Broderick - Creative Director • SILVER AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985013166-7GBRNIBMV83AUVRYWNBN/Discovereum.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>The DoSeum Naming Proposed Project H-E-B: Ricardo Barrera - Copywriter, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: Charles Butt DoSeum Naming Project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492978913884-774B30M6B55IO9NSRPHS/Big+Bowl+Bash.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B Super Bowl In-store Promotion H-E-B: Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/01982797-6f75-49b8-bdfd-0837d421055c/HEBuster.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-Buster Price Campaign Creative Link: Duck Studios - Animation, Mark Broderick - Creative Director, Steve Swindell, Account Director, President, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492978667440-AJQ35R4G8313GIPHP4BF/Alive.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Alive Design Green Home Architecture Felisha Sanchez - Account Management CLIENT: Samuel Sanchez, Alive Design Green Home Architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ae01f672-9bf0-4e74-af46-9e12e77445f2/Futbolizate.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>World Cup Futbolizate Con H-E-B H-E-B: Judi Delgado Hooks - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: H-E-B World Cup/Coca-Cola In-Store Promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/8b72962c-ecae-4520-afef-5be805836598/SVB.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Department of Defense (DoD) Service member Survivor Benefit Plan program MARKETVISION: Alexis Baldwin-Scarliff - Account Management CLIENT: USAA Educational Foundation Nationwide, Military Survivor Benefit Plan program</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ae187188-ad84-41e0-8e8e-00d5b7d9dfee/Ricardo+Barrera+Logo+Layout23.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Table 57 Restaurant H-E-B: Dennis Ochoa - Art Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: H-E-B Houston Table 57 In-Store Restaurant</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492978988705-D28E8L02JRQ203TAHGWY/Go%21Kids.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Valero Go!Kids Challenge Sponsored by San Antonio Sports CREATIVE LINK: Terri Angelico - Account Manager, Mark Broderick - Creative Director CLIENT: San Antonio Sports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492986167040-JC620LK4K67LTFS6RIB2/Mariscada.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B Mariscada Seafood Campaign H-E-B: Judi Delgado Hooks - Account Director, Norma Howard - Account Manager, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising CLIENT: H-E-B Lenten Season In-Store Promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492986501644-NQ9ZBN00SRS7C3NRA3EW/Tu+Musica.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Budweiser - Tu Música Tu Comunidad THE ATKINS AGENCY: Ana Maria Philliips - Account Manager, Steve Atkins - Account Director CLIENT: Anheuser-Busch/Hispanic Scholarship Fund</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985936427-N8GK42D3DV0VZI4SJ9JH/Blockbuster.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B Blockbuster Burger Selling Event H-E-B: Christine Mahr - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1447c74e-6d0b-40f7-b3bd-fdcb6171ae26/MilSpouse.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Department of Defense (DoD) Military Spouse Money Mission® MARKETVISION: Alexis Baldwin-Scarliff - Account Management CLIENT: USAA Educational Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492986999379-RDDPGQTG8VI6ZCBX5Z29/image-asset.jpeg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B/Corpus Christi 80th Anniversary H-E-B: Christine Mahr -Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/018385fe-9280-40cd-9b35-54d0a02e24e0/Stem..jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>San Antonio Communities in Schools STEM Department logo COMMUNITIES IN SCHOOLS: Felisha Sanchez - Account Manager, Natasha Wilkerson - STEM Account Manager</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/0cd19880-ff69-4cff-ac4a-6629853956fc/Ricardo+Barrera+Logo+Layout18.png</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Coca-Cola - A Todo Dar MARKETVISION: Yvonne ‘Bonnie’ Garcia - Account Management CLIENT: Coca-Cola</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/0b9added-2098-45c6-96a2-16a8ea7e0a71/Ricardo+Barrera+Logo+Layout19.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>City of San Antonio (L)EARN youth program Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/4c461cc3-3d44-461f-9bba-febf5f6eeb73/Norte%2BGroup.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>El Norte Group Public Relations &amp; Marketing A BIG CHIHUAHUA: Rubén Cubillos - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492987132943-0NSSSEBLULZJU2TSDB9W/image-asset.jpeg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B 110th Anniversary H-E-B: Christine Mahr - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/3a15dc81-cf77-4ce4-98fe-5e0e70e53c7e/Ricardo+Barrera+Logo+Layout4.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Shiner BocktoberFest CREATIVE LINK: Mark Broderick, Creative Director CLIENT: The Gambrinus Company/Shiner Bock</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985959620-1KZHOAGF0SB1BOEUDP50/80+Corpus+Christi.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B/Corpus Christi 80th Anniversary H-E-B: Christine Mahr - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5e8363a2-0e67-4c21-a2a9-d7527db047b4/Valero+AlamoBowl.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Valero Alamo Bowl THE ATKINS AGENCY: Christopher Colton - Art Direction, Jerry Lindemann - Production, Steve Atkins - Account Director CLIENT: Alamo Bowl • GOLD AAF ADDY WINNER •</image:caption>
    </image:image>
    <image:image>
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      <image:title>Identity</image:title>
      <image:caption>Hyatt Regency Hill Country® Resort THE ATKINS AGENCY: Chuck Leifeste - Account Director CLIENT: Hyatt Regency Hill Country® Resort</image:caption>
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    <image:image>
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      <image:title>Identity</image:title>
      <image:caption>SOAP Shoes - GO! THE ATKINS AGENCY: Terri Angelico - Account Manager, Tom Norman - Creative Director, Steve Atkins - Account Service</image:caption>
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    <image:image>
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      <image:title>Identity</image:title>
      <image:caption>Alamo Cleaners Dry Cleaning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985684854-WCJ6BAYH7NAC2569JDFO/Alliance.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Alliance Française de San Antonio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ac2d1b32-8163-457c-b9c0-2539ea14db84/Fernandez.jpg</image:loc>
      <image:title>Identity - Make it stand out</image:title>
      <image:caption>Karla Fernandez &amp; Associates Hispanic Advertising &amp; Marketing A BIG CHIHUAHUA: Rubén Cubillos - Creative Director • GOLD AAF ADDY WINNER •</image:caption>
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    <image:image>
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      <image:title>Identity</image:title>
      <image:caption>USAA Educational Foundation Financial Education Program for Service members Alexis Baldwin-Scarliff - Account Director CLIENT: USAA Educational Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492985727736-L9D4PRMR3NLZIYRSRXEI/Indian.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Indian Summer Festival - Panama City, Florida</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1492986290408-QQLZWKSR5FEYM91YX2PT/image-asset.jpeg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B Hatch Chile Fiesta H-E-B: Christine Mahr - Account Director, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/10753f86-4918-4b33-8842-719eeb9cbbc1/Tailgate.jpg</image:loc>
      <image:title>Identity</image:title>
      <image:caption>H-E-B/University of Texas Tailgate HQ H-E-B: Judi Delgado Hooks - Account Director Jenny Williams - Account Supervisor, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/eccbf9e0-ad9b-45e4-aca2-9c6f5c2e3133/Ricardo+Barrera+Logo+Layout17.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>Guadalupe Regional Medical Center Doctor Telereach CREATIVE NOGGIN: Terri Angelico - Account Director, Trish Rawls - Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2e406388-87e2-4135-8cc1-4ec2854d50ab/Ricardo+Barrera+Logo+Layout33.png</image:loc>
      <image:title>Identity</image:title>
      <image:caption>INOV8 San Antonio Meeting &amp; Event Space MARKETVISION: Yvonne ‘Bonnie’ Garcia - Account Management</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/magazine-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493053452247-KRV59ELM6B240SIDH485/image-asset.jpeg</image:loc>
      <image:title>Collateral</image:title>
      <image:caption>Hispanic Scholarship Fund annual report CREATIVE LINK: Hispanic Scholarship Fund - Copywriter, Mark Broderick - Creative Director CLIENT: Hispanic Scholarship Fund/H-E-B</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/fbb829e2-145b-4ef9-929e-f6bc71b6041e/Ricardo+Barrera+Portfolio+USAAEF.png</image:loc>
      <image:title>Collateral - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation materials for Service members MARKETVISION: Ricardo Barrera - Art Director, Alexis Baldwin-Scarliff/Lauren Patton-Castillo - Account Service</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493180655673-5RTMJBBNCTPYWJ2LHZYS/image-asset.jpeg</image:loc>
      <image:title>Collateral</image:title>
      <image:caption>Communities In Schools San Antonio rebrand campaign COMMUNITIES IN SCHOOLS SAN ANTONIO: Felisha Sanchez - Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1493053530657-NWG4LYTORMHUS1CT8W8E/image-asset.jpeg</image:loc>
      <image:title>Collateral</image:title>
      <image:caption>AsTech Industries brochure THE ATKINS AGENCY: Heeyoung Marroquin - Designer, Tom Norman - Creative Director CLIENT: AsTech Industries - Client</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/outdoor</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2a0a36cd-a286-4885-9286-d221dbf6b982/Ricardo+Barrera+Billboards3.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f6a29588-0eea-4a1b-a7fb-089edfc07a38/Ricardo+Barrera+Billboards11.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B Houston Texans Tailgate Headquarters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/11934b28-81c2-478f-90f6-2f056d9577ef/Ricardo+Barrera+Billboards4.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/8c230e62-4a01-436f-890d-1c571d63f705/Ricardo+Barrera+Billboards7.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/da19090b-d3e3-4b31-b938-b7f7dedc2a90/Ricardo+Barrera+Billboards5.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/4bd44d69-00da-457d-8104-410d0f54ce76/Ricardo+Barrera+Billboards8.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>University Health System (UHS) - Best Regional Hospital</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1dd9b5b2-9e0d-415c-9238-7edf477308d3/Ricardo+Barrera+Billboards15.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs Championship</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2ffb10b4-40a0-4d2b-a252-726f4f2d8698/Ricardo+Barrera+Billboards16.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs Championship</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/bd3ec451-4deb-4b78-b8ca-01233dda0d84/Ricardo+Barrera+Billboards18.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs - Manu Ginobili Retirement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/d87afc1f-6a7b-4f97-85fd-be374d69640f/Ricardo+Barrera+Billboards13.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B Houston Astros World Series</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/3a9e202c-c935-423f-a209-63add8a94dda/Ricardo+Barrera+Billboards2.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Hyatt Hill Country Resort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5b128360-b1a4-4b6d-873b-5bc1b71ded43/Ricardo+Barrera+Billboards.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Hyatt Hill Country Resort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/35a2db71-d455-4cf7-973e-2865f350a341/Ricardo+Barrera+Billboards12.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - Bug Mania! Exhibition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/83980f16-7e4f-4ad4-b75d-23c8cb22897c/Ricardo+Barrera+Billboards19.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B CarneSazo with Canelo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/9ad7a453-cdbb-40e4-ba5c-09c3af740bdd/CDC+Hear+Her.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>CDC Hear Her Maternal Mortality and Morbidity campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/6ca36072-5dea-4ef9-a397-1bedf646e1a0/H-E-B+Great+Burger+Getaway.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B ‘The Great Burger Getaway’ in-store event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2c0fecd0-d9e0-46bd-8025-a3c70d8f8c20/H-E-B+Joe+V%27s.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B Joe V’s Smart Shop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/89b2342e-ab21-4718-b38a-9edb75c713d1/H-E-B+True+Texas+BBQ.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B True Texas BBQ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/21add23b-69cb-4b2e-b061-bb45fab15387/USAAEF+MilSpouse.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation MilSpouse Money Mission®</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/e9fad0d8-857a-4199-a570-d9231eee5c03/USAAEF+PFML.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation Personal Finance for Military Life</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ricardobarrera.net/outdoor-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/5a96a4f6-e39e-49bf-bd84-a43b3bcf28f6/Ricardo+Barrera+Billboards3.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>GO RIO San Antonio River Cruises MARKETVISION: Alexis Baldwin-Scarliff - Account Director, Al Rendon - Photography CLIENT: GO RIO San Antonio River Cruises</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/3c73233e-7b9a-47b6-a674-58086194b492/Ricardo+Barrera+Billboards+Watt.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B Houston Texans Tailgate Headquarters H-E-B: Judi Delgado Hooks - Account Director, Jenny Williams - Account Service, David J. Sanchez - Production, Maureen O’Donoghue - Creative Director, Cory Basso - Group VP Marketing &amp; Advertising, RJ Hinkle - Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/2affd403-d60a-487e-9319-f07ac7f48606/Ricardo+Barrera+Billboards+Corona.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Corona Extra Holiday - Sandman CREATIVE LINK: Terri Angelico - Account Director, Scott Iden - Production, Mark Broderick - Creative Director, The Richards Group - Photography CLIENT: The Gambrinus Company/Corona Extra</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f9860f31-16da-4dd0-b424-ce39c735fbf3/Ricardo+Barrera+Billboards4.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition CREATIVE NOGGIN: Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Creative Director CLIENT: San Antonio Zoo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/8d858f49-cf93-49f8-9023-13b0cc4a75d6/Ricardo+Barrera+Billboards7.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition CREATIVE NOGGIN: Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Creative Director CLIENT: San Antonio Zoo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/10bc88fb-4598-4479-9891-bdc64eaaa675/Ricardo+Barrera+Billboards5.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - ZooRassic Park exhibition CREATIVE NOGGIN: Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Creative Director CLIENT: San Antonio Zoo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/e5461994-656c-4a5f-9382-3603412dd92b/Ricardo+Barrera+Billboards+Manu.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Time Warner Cable/Spectrum Cable Digital Phone counting billboard CREATIVE LINK: Terri Angelico/Cassie Williams - Account Manager, Scott Iden - Production, Mark Broderick - Creative Director CLIENT: Time Warner Cable of San Antonio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/4bbdc11e-f5d3-491e-9730-c95552bb913c/Ricardo+Barrera+Billboards8.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>University Health System (UHS) - Best Regional Hospital CREATIVE NOGGIN: Ricardo Barrera/Heather Rosenquist - Copywriters, Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Creative Director CLIENT: University Health Systems (UHS)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/1dc94313-c836-417c-822e-5bee921aa8ba/Ricardo+Barrera+Billboards+UHS.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>University Health System (UHS) - Children’s Health Center CREATIVE NOGGIN: Terri Angelico - Account Director, Kim Hubbeling - Production, Trish Rawls - Copywriter,/Creative Director CLIENT: University Health Systems (UHS)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/8d4bccdc-518a-4e2c-a41d-730fed86066a/Ricardo+Barrera+Billboards15.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs Championship H-E-B: Ricardo Barrera - Copywriter, Maureen O’Donoghue - Creative Director, Judi Delgado Hooks - Account Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/f7782da4-e2b8-4c0a-a563-01b197df9d9b/Ricardo+Barrera+Billboards16.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs Championship H-E-B: Ricardo Barrera - Copywriter, Maureen O’Donoghue - Creative Director, Judi Delgado Hooks - Account Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/4dec2c22-ff03-40df-8fab-6d121624489e/Ricardo+Barrera+Billboards18.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B San Antonio Spurs - Manu Ginobili Retirement H-E-B: Ricardo Barrera - Copywriter, Maureen O’Donoghue - Creative Director, Judi Delgado Hooks - Account Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/38403d57-b73e-4550-9eb1-c5e801717dfd/Ricardo+Barrera+Billboards13.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B Houston Astros World Series H-E-B: Ricardo Barrera - Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/54f5046e-7ab9-4cb4-aa38-3a0eae4f1e98/Ricardo+Barrera+Billboards2.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Hyatt Regency Hill Country® Resort THE ATKINS AGENCY: Ricardo Barrera - Copywriter, Christopher Colton - Art Director, Tom Norman - Creative Director CLIENT: Hyatt Regency Hill Country® Resort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/64d6b5a1-026d-43ff-8dcc-121973307057/Ricardo+Barrera+Billboards.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>Hyatt Regency Hill Country® Resort THE ATKINS AGENCY: Ricardo Barrera/Doug Stratton - Copywriters, Christopher Colton - Art Director, Tom Norman - Creative Director CLIENT: Hyatt Regency Hill Country® Resort</image:caption>
    </image:image>
    <image:image>
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      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>San Antonio Zoo - Bug Mania! Exhibition CREATIVE NOGGIN: Kim Hubbeling - Production, Trish Rawls - Art Director/Creative Director CLIENT: San Antonio Zoo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/bb6d4eeb-bfee-4b6d-99c2-edcc0b3dc482/Ricardo+Barrera+Billboards19.png</image:loc>
      <image:title>Outdoor - Make it stand out</image:title>
      <image:caption>H-E-B CarneSazo with Canelo H-E-B: Martha Martinez - Copywriter, David J. Sanchez - Production, Judi Delgado Hooks - Account Director, Cory Basso - Group VP Marketing &amp; Advertising</image:caption>
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    <lastmod>2026-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/d438dc21-58f0-4951-9b6d-73a3d3ad1c80/CDC+Hear+Her.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>CDC Hear Her Maternal Morbidity and Mortality Campaign MARKETVISION: Luis Garcia - President, Susan Evangelista - Account Service • GOLD MarCom Award – Strategic Communication / Integrated Marketing • • BRONZE Digital Health Award – Social Media on Facebook •</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/268a5cff-5fea-47f9-9447-eee7dd69f807/H-E-B+Great+Burger+Getaway.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B Burger Getaway Summer Promotion MARKETVISION: H-E-B 360ª Advertising, Cory Basso - Group VP Marketing &amp; Advertising- Art Direction, Luis Garcia - President, Ruben Torrez - Account Service, Gonzalo Rodriguez - Animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/43bb4fd0-3f1c-4eaa-9e59-bd0778cb6338/H-E-B+Joe+V%27s.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B Joe V’s Smart Shop MARKETVISION: Ricardo Barrera - Copywriter, Laura Vassilev - Account Manager, Betsy Sullivan - Account Service CLIENT: H-E-B</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/084e32ee-1e49-44a8-81bf-2fe0236e231c/H-E-B+True+Texas+BBQ.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B True Texas BBQ Restaurant MARKETVISION: Ricardo Barrera - Copywriter, Laura Vassilev - Account Service, Gonzalo Rodriguez - Web Layout/Animation CLIENT: H-E-B</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/296d22ff-3578-4c5f-916e-5082b6e18ed1/USAAEF+MilSpouse.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation - MilSpouse Money Mission® MARKETVISION: Lauren Patton-Castillo - Account Service, The Defense Visual Information Distribution Service (DIVIDS) - Photography CLIENT: USAA Educational Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/ab94bde2-f7fd-4498-bde7-707c733c73a7/USAAEF+PFML.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>USAA Educational Foundation - Personal Finance for Military Life MARKETVISION: Lauren Patton-Castillo - Account Service, Shutterstock - Photography CLIENT: USAA Educational Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a8ee27ff7c50f538df2829/e9069ec8-d1cc-4dee-a74d-eaddd75336a0/Ricardo+Barrera+Portfolio+11.16.215.png</image:loc>
      <image:title>Digital - Make it stand out</image:title>
      <image:caption>H-E-B Primo Picks, H-E-B Kitchen &amp; Table, H-E-B Nutrition Services MARKETVISION: Ricardo Barrera - Copywriter, Laura Vassilev - Account Service CLIENT: H-E-B</image:caption>
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